According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.

In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.

• Paul Verna | VP of Content, EMARKETER
• Yang Han | CTO, StackAdapt

AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.

Our guests are:

1. Yang Han, CTO at StackAdapt
2. Lee Odden, CEO at TopRank Marketing

As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains:

Can AI create work that actually feels human?

In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:

• Lee Odden, CEO of TopRank Marketing
• Shaun Benoliel, Creative Straegy Lead, StackAdapt

How do you discover audiences you didn’t even know to look for?

This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers.

• Jeremy Lo, Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globally—without cookies.
• Karan Saggi, Director of Client Services at StackAdapt, explains how AI models like NLP and DCO are enabling real-time campaign optimization and hyper-relevant creative.

Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.

This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.

• Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
• Nick Ortega, Director DOOH and Emerging Channels at StackAdapt

As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.

You’ll hear from:

• Greg Boone, CEO of Walk West,
• Michael Shang, SVP of Advertising Technologies at StackAdapt

Season 2 of The AI Advertising Podcast kicks off on October 15, and we’re having deep conversations about the technologies redefining how marketers reach and understand their audiences.

From agentic AI that acts on behalf of brands, to audience intelligence tools that predict behaviour before it happens, to the new world of AI-powered search that’s rewriting the rules of discovery and SEO—this season is about the next wave.

What does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride?

In this episode, we have three industry leaders who are building AI adoption from the inside out:

1. Ashwin Navin, Co-founder & CEO of Samba TV
2. Vitaly Pecherskiy, CEO of StackAdapt
3. Ryan Nelsen, CMO of StackAdapt

Together, they unpack the real cultural shifts that need to happen for AI to make an impact. From retraining teams to redefining success, this episode explores how top companies are embedding AI not just into products, but into mindset, language, and leadership.