I’m revisiting my popular ‘How I Think About…’ format here on The Ambitious Introvert® for Q4! Today I’m sharing how I actually think about and use AI in my business (and how I don’t). There’s a HUGE difference between using AI as a support tool versus depending on it to make your decisions or drive your creativity - and I’m sharing my thoughts on both as an introverted business owner.

You'll hear:

1. Why I treat AI as an accelerator, not a crutch
2. The specific ways I do use ChatGPT (and where it saves me tons of time)
3. The very real risks of over-relying on AI for business content or strategy
4. Some examples of where AI has completely gotten it wrong!
5. Why critical thinking, intuition, and context are still your biggest assets
6. My take on what AI can’t replicate - and why that’s good news for entrepreneurs

Whether you're just starting to play with AI or have already built it into your workflows, this episode will help you gut-check your relationship with it - and help you stay sharp and stand out in a world where sameness is everywhere.

Links mentioned:
🎧 Episode with Dan Chuparkoff on the ethics of AI

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

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If you’ve ever found yourself thinking, “I’m so behind… My business isn’t working… Today was a waste as I got nothing done,” this episode is for you.

In today’s solo episode, I dive into how binary thinking, though comforting on the surface, can quietly sabotage your momentum, ESPECIALLY if you’re a high-achieving introvert. I share how this pattern shows up in my clients, and how to begin shifting into a more powerful, nuanced mindset that actually supports sustainable success.

You’ll learn:

• Why the brain defaults to black-and-white thinking to create certainty
• How to spot all-or-nothing patterns like “success vs. failure,” “productive vs. lazy,” and “ahead vs. behind”
• The hidden harm of comparing your business journey to a linear curriculum
• What counts as “progress” when the work is invisible
• The trap of misaligned metrics (and what to track instead)
• A simple mindset shift to move from doubt into trust

This is what you really need to grow a sustainable business - especially when you don’t always see the results right away.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

In this solo episode I’m sharing a powerful mindset shift inspired by a recent coaching session. If you’ve ever worried that desiring something - clients, success, connection - makes you selfish, this episode will change the way you see things.

Through a deeply personal (and slightly unexpected) story about a long-lost IKEA chair, I’m sharing how the things you desire might be looking for you, too. This episode is a reminder that wanting something isn’t a one-way street - it’s an energetic exchange for the good of everyone involved.

What You’ll Learn:

1. How introverts can reframe visibility and self-promotion
2. Why it’s not selfish to want clients, love, or opportunity
3. The quiet confidence that comes from trusting energetic reciprocity

🌟This episode is brought to you by Cozy Earth. To save a massive 40% on their introvert-friendly bedding and loungewear visit https://cozyearth.com and use the code INTROVERT

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.