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In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive communication machine. In addition, they discuss the importance of AI tools using the PMS as the data source of truth and how operators can lead the charge on creating a more open system for sharing data across vendors.

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In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent. Bonus: hear how Tour24 is approaching the self-guided tour by including the entire community in the tour process.

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Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH talks to Anne and Chris about his focus on SEO, quality video content, his e-commerce experience and how an increase in organic impressions is a leading indicator clicks to come. We end the episode in a lively discussion about bold predictions after the recent merger of Rent. and Zillow and how it may impact marketers.