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In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both positive and negative reviews. He advocates for using an integrated platform, like the Reputation Score offered by his company, to centralize data and provide actionable recommendations that bridge the gap between marketing and operations.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.

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In this episode of The Apartment Department, co-host Chris Johnson sits down with Minna Song, CEO of EliseAI, to discuss how artificial intelligence is transforming multifamily operations. For nearly a decade, EliseAI has helped properties automate leasing, maintenance, and resident communications—cutting lead-to-lease times from 30 days to just 14 and boosting renewal retention by 9%.

Minna shares how EliseAI’s success is rooted in deep partnerships with their 700+ customers. Her team learns directly from on-site staff—observing workflows, conducting time studies, and building bespoke solutions that fit each property’s goals. It’s AI built with the industry, not just for it.

The conversation also explores Elise AI’s new partnership with Zillow, where their AI Assist feature brings 24/7 renter responses directly into listings, and looks ahead to the next frontier: how robotics could soon revolutionize on-site operations.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Send us a text

In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive multi-touch model using tools like HyLy and Remarkably. Enrique details her strategies for data cleaning, source tracking, and building in-house attribution models, contrasting the performance of different marketing channels like Zillow, Apartment Ratings, and paid social against traditional paid search. Finally, the conversation briefly shifts to a humanitarian project by her parent company, City View, to fast-track home rebuilding after the Los Angeles wildfires. You won't want this episode to end.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.