Discovering your authentic style isn't just about looking good—it's about reconnecting with your natural beauty and finding confidence that radiates from within. In this enlightening conversation, Christine Reed welcomes Shelli Holchek, owner of House of Color in Johnson City and Bristol, who reveals how color analysis is transforming lives across East Tennessee.

Shelli shares her fascinating journey from 24 years in education to becoming an image consultant who has served over 600 clients since opening in May 2023. As a Midwest transplant who fell in love with East Tennessee's beauty and people, she brings a fresh perspective to personal styling that goes far beyond fashion trends.

What makes House of Color unique is their holistic approach. Color analysis begins by examining your natural features in pure daylight, identifying the palette that perfectly harmonizes with your God-given coloring. But Shelli doesn't stop there—she addresses makeup (using European standards that ban 1,300 harmful ingredients compared to just 11 in the US), jewelry metals that complement your undertones, and a style analysis that considers both body architecture and personality.

The transformative power of this work extends beyond aesthetics. "There are people who have gone through life changes," Shelli explains, "and somehow their confidence has been taken from them." By reconnecting clients with their natural beauty, she helps them reclaim their self-assurance. The ultimate goal? When you're dressed as your authentic self, you can stop focusing on your appearance and start serving others.

Whether you're preparing for professional headshots, transitioning between life phases, or simply seeking to build a more intentional wardrobe, Shelli's approach offers tools—not rules—for presenting your best self to the world. Follow House of Color Johnson City, Bristol on Instagram and Facebook to see client transformations and learn about upcoming events that could change how you see yourself forever.

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