Lately, most of the articles that I read theorize how innovation methodologies and especially design thinking are either the absolute way to go or don’t work at all. Authors use pathos as the primary persuasion technique for the audience and end up with a simple conclusion — design thinking is either panacea or syphilis.
I started by asking myself a simple question — What value did we create and did we “produce innovation” at the end? To answer the question I reviewed my work as a facilitator from the last four years and I mapped out the types of companies and projects I have worked with and the results achieved. In reviewing the documentation I identified five things that were repeatedly identified as a benefit by the teams I worked with and their management.
I have mostly worked with organizations that do not have a track record in creating breakthrough innovations.
Because we were thinking the wrong way. We were thinking things are too impossible instead of making everything possible.
Connect with me online to have an open design discussion on what is possible: https://www.linkedin.com/in/toddnathanieldavis/
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