What if you could never lose on a sales call again - even when prospects say no?

Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether.

In this episode, Art reveals the "Secondary Objectives" strategy that turns every conversation into a win. Whether you're building rapport, gathering intelligence, or learning about their decision process - you'll discover multiple ways to succeed on every call.

Plus: A simple 3-call challenge that will eliminate call reluctance and transform how you approach prospecting forever.

This tactical mindset shift comes straight from Art's Ultimate Sales Professional course and has helped thousands of salespeople become truly rejection-proof.

In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exits.

Meet the panel:

• Tim Murphy - Built Presidential Pools from cleaning pools to 35,000+ pools and the largest pool builder in the US
• Tim Barone - Grew Vantage Mobility from $5M to $350M in wheelchair accessible vehicles
• Darren Wellborn - Scaled his civil engineering startup to 500+ engineers across 6 locations
• Louis Basil - Co-founded Wildflower Bread Company, growing from home kitchen recipes to 16 restaurant locations

You'll discover:

✓ Why thinking of work as "fun" rather than work changes everything

✓ The "zero debt" philosophy that eliminated fear and accelerated growth

✓ How to hire people smarter than you (and why most entrepreneurs struggle with this)

✓ The power of giving employees "a piece of the action" and why it creates unstoppable momentum

✓ Why "refusing to fail" doesn't mean avoiding risk—it means the opposite

✓ The mindset shift from "running in the business" to "running the business"

✓ How authenticity and curiosity become competitive advantages

Key insight: These leaders didn't just build companies—they built cultures where employees became family, customers became advocates, and even competitors became allies.

Whether you're a solopreneur, sales professional, or building a team, these battle-tested insights will shift how you think about success, leadership, and what it really takes to dominate your market.

Part 1 (Episode 314) covered their strategies and tactics. Part 2 reveals the thinking behind the success.

Art takes listeners aboard a cruise ship for a unique mastermind session with four incredibly successful business people... friends of his who built and sold multimillion-dollar companies. This rare group conversation features:

• Tim Murphy - Built Presidential Pools from startup to 35,000+ pools and the largest pool builder in the US, selling twice over 35 years
• Tim Barone - Grew a handicapped van conversion company from $5M to $350M in revenue over 25 years
• Louis Basile - Founded and built Wildflower Bread Company into 16 locations over 28 years before selling in 2024
• Darren Welborn - Started an engineering firm at 27, grew it to 500+ employees across six states, and sold at age 44

Each shares their sales philosophies and what set them apart from competitors.

Common themes emerge around the power of referrals, creating exceptional customer experiences, building strong company cultures, and the critical importance of employee retention and training.

The group also discusses real-world examples of turning customer problems into opportunities and why "settling the claim" should be every company's philosophy.

This is Part 1 of a two-part series, with Part 2, episode 315, focusing on the mindset and thinking patterns that separated these entrepreneurs from the pack.