You know what to do. So why aren't you doing it?

In this episode Art reveals why sales success isn't about knowing more—it's about BECOMING more. And why most sales training fails to create actual transformation.

You'll discover:

• Why you revert to "permission begging" even when you know better
• The difference between conditioning and intention (and why conditioning always wins)
• Why webinars, books, and workshops don't create lasting change
• What musicians and athletes understand about mastery that most salespeople miss
• How to practice until you can't get it wrong

Plus: Art is breaking every rule of internet marketing with today's launch announcement. No countdown timer. No discounts. No bonus stacks. Just daily coaching that actually works.

If you've ever ended a week thinking "I know what I should have done... so why didn't I?"—this episode is for you.

Resources mentioned:

• Smart Calling Prospecting and Sales App: http://Studio.com/Art

Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetition, and learning how to think in the moment.

In this episode, Art breaks down:

• Why hesitation happens even when you know what to say

• How identity beats tactics in real conversations

• Why confidence comes from conditioning, not hype

• What separates "natural-sounding" pros from script readers

• Why "feel-good, LinkedIn-influencer sales advice" leaves people stuck

• How real transformation happens through daily conditioning, not occasional inspiration

• How to start becoming that version of yourself today

If you want to sound confident on calls — without forcing it — this is the episode to listen to

Plus — at the end, Art previews something brand new that's launching next week…
Something that delivers daily confidence, skill-building, tone training, support, and accountability — in small steps that compound into big results.

If you've ever said, "I know what I should be doing — I just don't do it consistently," this episode is going to hit home.

Ever had someone tell you, "We don't need that"? You'll love this one.

Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want. Then he breaks down how to turn that around using simple, conversational questions that uncover real needs and make buyers lean in instead of tune out.

This episode will help you stop creating objections before they ever happen — and start guiding real, natural conversations that lead to sales.