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The Attention Shift

The Attention Shift

Auteur(s): Ed Abis Jo Redfern and Lee Radbourne
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Don’t fit the format. Fix it.


The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


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Hosted on Acast. See acast.com/privacy for more information.

Ed Abis, Joe Redfern and Lee Radbourne Politique
Épisodes
  • Is Football Selling Its SOUL?

    Is Football Selling Its SOUL?
    Oct 29 2025
    Is the price of global success worth the soul of the beautiful game? On this episode, Lee, Jo & Ed debate if football clubs are sacrificing their local fan loyalty for global commercial riches. The real challenge? Fan engagement, and how to unite, balance maintaining a relationship with loyal, local supporters while maximising commercial opportunities with massive international audiences in a digital world. Listen and join the chaotic discussion. Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 min
  • Who OWNS The Modern Sports Fan?

    Who OWNS The Modern Sports Fan?
    Oct 15 2025

    In this crucial episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion dollar question that is defining the future of sports: Who owns the modern sports fan's data?

    As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    37 min
  • The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

    The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!
    Oct 1 2025
    In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 min
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