In this unfiltered shit show of an interview, fellow Gracie Humaita black belt Tucker Max explains how he went from being a legendary drunk asshole who banged his way across America to a bestselling author, serial entrepreneur, and surprisingly chill family man who now raises chickens and rolls on mats for fun.

He does not hold back on his thoughts on the absolute clown show of fake personas flooding social media and marketing, basically calling 99% of “goo-roos” the human equivalent of those inflatable tube men on the roofs of car dealerships—lots of flailing, zero substance.

He breaks down why jiu-jitsu is the ultimate bullshit detector: you either tap or nap, no amount of Instagram filters or motivational quotes will save your neck when a 180-pound dude is turning your spine into a pretzel. Real skill beats fake clout every time.

Then he gets real about ditching the fame-chasing circus, how AI is busy turning the internet into one giant hallucination, and why he’d rather shovel goat poop on his homestead than deal with another influencer meltdown.

He also dishes on therapy actually working (who knew?), finally figuring out how to not be a selfish prick in relationships, raising kids without screwing them up too bad, and building companies while changing diapers.

Plus, he drops some jiu-jitsu hacks that’ll make you learn faster, choke better, and shut up that one guy...we all have that one guy.

“On the mats, the truth is going to find you.”

“How can you make things more real?”

"I'm the opposite of Pick Up Artists."

“There is always an appetite for truth.”

"Fame can be exhausting."

"Women want experienced guys."

Tucker Max emphasizes the importance of authenticity in life.

Jiu-jitsu serves as a metaphor for truth and skill.

The rise of fake gurus is a significant issue in modern marketing.

AI has contributed to a culture of fakeness online.

Tucker's journey reflects a shift towards a more authentic lifestyle.

Real connections are becoming increasingly valuable in a digital world.

Tucker's fame stemmed from sharing true stories under his own name.

Tucker agrees with Wes that humanity is the next killer app for connection.

Living authentically leads to a more fulfilling life. Fame can be exciting but also exhausting.

Personal growth often requires facing inner struggles.

Finding the right partner involves self-improvement.

Building a family changes one's perspective on life.

Business success can stem from personal passions.

Therapy can help in understanding oneself better.

Past experiences shape current relationships.

Being the right partner means addressing personal baggage.

Jiu-Jitsu techniques can be adapted for different opponents.

Effective training methods can enhance learning in Jiu-Jitsu.

Chapters

00:00 Introduction and Background of Tucker Max

03:55 The Reality of Jiu-Jitsu and Authenticity

09:45 The Nature of Gurus and Manipulation

16:51 The Shift Towards Realness in a Fake World

22:40 Tucker Max's Journey to Authentic Living

28:34 Navigating Identity and Privilege

29:37 The Cost of Truth and Authenticity

32:04 Law School Misadventures

35:12 From Law to Writing: A Career Shift

37:56 The Rise of an Internet Writer

42:02 Transitioning to Family Life

48:16 Becoming the Right Partner

51:39 Overcoming Judgment and Embracing Experience

53:59 Jiu Jitsu: Strategy and Mindset

59:57 Exploring Guard Strategies in Jiu-Jitsu

01:02:08 The Importance of Basics in Brazilian Jiu-Jitsu

01:05:07 Training Dynamics and Sparring Techniques

01:10:59 Innovative Approaches to Jiu-Jitsu Training

01:18:58 The Journey of Writing and Memoir Coaching

https://www.tuckermax.com/

https://www.tellyourstory.academy/

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After three years, I catch up with author and sales expert Ryan Dohrn—Ryan was a guest on The Sales Podcast episode 579— to explore this, that, and the other around sales, marketing, and some personal experiences of that and college football.

We discuss the true meaning of college football tailgating, the challenges faced in sales today, and the importance of effective communication.

Ryan shares outreach techniques and the role of technology in modern sales strategies, while also reflecting on personal anecdotes that highlight the evolution of sales practices. Since we both have sticks up our butts, it is neither informative nor entertaining.

But we do also get into the psychology behind buyer behavior, the importance of personal branding, and how personal experiences, such as practicing jiu-jitsu, can lead to personal growth and improved sales performance. We touch on the balance between health and success in sales, emphasizing the need for movement and mental clarity.

Finally, we reflect on modern distractions and their impact on productivity and focus.

Takeaways

• Sales is harder than ever due to changing demographics.
• Tailgating culture reflects community and engagement.
• Effective communication is key in sales today.
• Using technology can streamline outreach efforts.
• Personal experiences shape our understanding of sales.
• AI tools should not mimic traditional letter writing.
• Respecting clients' time is crucial in sales meetings.
• Building rapport can be done during the conversation.
• Sales strategies must adapt to current market conditions.
• Humor and cultural references can enhance sales interactions. Keep sales messages short and to the point.
• Name-dropping happy clients reduces perceived risk.
• Most buyers are driven by emotions rather than logic.
• Salespeople need to adapt their styles to meet buyers' emotional needs.
• Jiu-jitsu can provide clarity and discipline in life.
• Movement and physical activity are essential for mental health.
• Sales success often correlates with personal health and discipline.
• Finding balance in life can enhance sales performance.
• Modern distractions can hinder productivity and focus.
• Therapy and mental health support can be beneficial for sales professionals.

Chapters

00:00 Introduction and Sports Rivalry

03:01 Experiences with Tailgating and College Football

05:50 Reflections on Natural Disasters and Community Response

09:00 Sales Strategies in a Changing Landscape

11:59 Effective Communication Techniques in Sales

14:56 Leveraging Technology for Sales Outreach

17:53 Personal Stories and Social Dynamics

21:50 The Art of Sales and Personal Connections

24:32 The Evolution of Sales Practices

28:56 Leveraging Technology in Sales

31:59 Understanding Buyer Psychology

35:12 Navigating Emotional and Logical Sales

39:18 Sales Strategies and Personal Experiences

41:34 The Journey of Building a Sales App

42:30 Cultural Accents and Identity

43:48 The Impact of Jiu-Jitsu on Life

47:43 Finding Your Mojo: Movement and Motivation

51:42 Alcohol, Health, and Modern Distractions

55:43 Discipline and Success: The Connection

https://www.linkedin.com/in/ryandohrn/

https://famous.BJJandBiz.com

Demographics are changing

Cut to the chase.

Don’t need so much rapport.

“What is the project I’m selling?”

Five templates for the prospect list.

“Escape email.”

3x3 format

• Three words in the subject
• Three sentences in the email
• Every three business days

Send a video email via Loom.

Uses MixMax for cold outreach

Engage on LinkedIn

Don’t practice on your clients.

AI tools for outreach are bad. Don’t write emails like letters. Keep messages pithy. Don’t let marketing create your emails.

Talk about your happy clients.

5% Ego, 31% Logical, 64% Emotional buyers.

Every Friday, he surveys about 80 sellers.

How to handle “think it overs”.

Make recommendations.

“The Next Media Conference.” (In Orlando in 2026.)

RyanDohrn.com to get the app.

Why you lose your mojo and how to regain it.

Movement is medicine.

It’s not every day you get to spend an hour with a NASA PhD to understand how his mind works so you can master your own professional development and business growth.

I had the pleasure of chatting with Dr. Alex Mehr, a NASA scientist turned AI entrepreneur who is now the founder of Famous.ai.

Alex discusses the importance of rapid market testing and the value of high output in entrepreneurship. He emphasizes that answers often lie outside oneself and that successful entrepreneurs learn by quickly putting ideas into the market. Drawing on historical figures like Da Vinci and Edison, he illustrates that high productivity correlates with success.

We also got into his escape from California to Puerto Rico (coconuts included), and he shared his journey from Iran to the US, and how he went from working with NASA to launching apps before they were cool.

Alex believes that every human has a hidden talent just waiting to be turned into the next big thing.

So sit up, plug in, and enjoy the ride as we explore the world of tech, entrepreneurship, and a little bit of Jiu-Jitsu. And remember, humanity is the next killer app, so please subscribe, leave a comment, and share this episode with your friends.

Market like you mean it.

Now go sell something.

Soundbites & takeaways

Cashed in his 401 (k) to start Zoosk

You can’t steer a parked car.

Launch often and fast.

Your company is a laboratory.

Your team is comprised of fellow mad scientists.

Don’t die on a hill that doesn’t matter.

Build the right lab with the right people to iterate and launch something great.

Shift and evolve as the world shifts and evolves.

Brian Armstrong, CEO of Coinbase

“Action produces information…”

The answer is outside of you, so launch and iterate.

DaVinci, Edison, Picasso…high volume.

AI apps are today’s 2007 iPhone apps.

Internet…browser…apps…sit on the infrastructure of the internet.

AI was commercialized around 2022.

The Instagram of AI has not been built yet.

Many of us haven’t found our gift/talent, so dig deep.

SuperCool.com for ideas.

Here are my core competencies…give me 10 ideas to productize

Create your MVP in under a week.

So try 50 ideas a year.

Take micro-actions.

“What can we do about it tonight?”

Idea, MVP, Validate, Scale.

You have 1,000 to 10,000 contacts.

Email them!!!

You’re looking for customers, not compliments.

His hit rate is still maybe 33%.

You might be 10% at first.

Should you bring on partners?

Speed of execution is key.

Why Synthetic Intelligence is the key to your AI app development.

https://www.linkedin.com/in/alexmehr/

https://www.alexmehr.com/

https://famous.BJJandBiz.com

https://www.facebook.com/realDrMehr/

https://www.instagram.com/doctoralex/#

https://www.youtube.com/@dealai

⁨@dealai⁩

Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.com

Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WU

Connect with me for regular posts, threads, and chats:

https://wesschaeffer.com/daily

Join the free Group: https://www.facebook.com/groups/bjjandbiz

#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment