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The Bleeders: about book writing & publishing

The Bleeders: about book writing & publishing

Auteur(s): Courtney Kocak
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 The Bleeders is a podcast (and support group!) about book writing and publishing. Transparent conversations with authors, agents, and people in the publishing industry about how to write and sell books. The title is a nod to the famous (potentially misattributed) Hemingway quote: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Sign up for The Bleeders companion Substack! https://thebleeders.substack.com/welcomeCopyright Courtney Kocak Art
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  • How Sari Botton Blew Past Gatekeepers to Build a Writing Life on Her Own Terms

    How Sari Botton Blew Past Gatekeepers to Build a Writing Life on Her Own Terms
    Dec 28 2025
    Welcome, writers and book lovers. The Bleeders is a podcast about book writing and publishing. Make sure you subscribe to the companion Substack: https://thebleeders.substack.com/welcomeToday’s guest is Sari Botton, writer, editor, and publisher of the Substack hits Oldster and Memoir Land, joining The Bleeders to talk candidly about her unconventional path through publishing, why she ultimately chose ownership, longevity, and creative control over chasing traditional industry validation, and how she built a thriving ecosystem around her work.In this episode, Sari breaks down what it really takes to build a sustainable writing and publishing career outside the gatekeepers. She shares how she launched bestselling anthologies like Goodbye to All That and Never Can Say Goodbye after being repeatedly told “you can’t do that,” what it was like working at Longreads during a pivotal moment in digital publishing, and why Substack ultimately gave her the freedom she’d been seeking all along. We also dig into her debut memoir And You May Find Yourself... and the realities of publishing creative nonfiction, including the emotional and ethical challenges of writing about real people, the importance of blurring and revision, and why small presses—and even self-publishing—can sometimes offer more protection and creative freedom than major publishers. This conversation is a must-listen for writers questioning what success in publishing actually looks like in the creator economy.Subscribe to Sari’s Substacks Oldster, Memoir Land, and Adventures in "Journalism." Follow her on Instagram @saribotton, and buy your copy of And You May Find Yourself... on Bookshop.org, or wherever books are sold!The Bleeders is hosted by Courtney Kocak. Follow her on Instagram @courtneykocak and Bluesky @courtneykocak.bsky.social. For more, check out her website courtneykocak.com.Courtney is teaching some upcoming workshops you might be interested in:How to Make 2026 Your Best Writing Year Yet: Manifest Your Writing Goals: https://writingworkshops.com/products/how-to-make-2026-your-best-writing-year-yet-manifest-your-writing-goals-zoom-seminar-with-courtney-kocakNew Year’s Newsletter & Pitch Party Extravaganza (use code BLEEDERS for $100 off): https://www.courtneykocak.com/store/new-years-newsletter-pitch-party-extravaganza-2026How to Build a “Platform” for Writers Who Shudder at the Thought: https://writingworkshops.com/products/how-to-build-a-platform-for-writers-who-shudder-at-the-thought-zoom-seminarStart a Newsletter to Supercharge Your Platform, Network and Business: https://writingworkshops.com/products/start-a-newsletter-to-supercharge-your-platform-network-business-zoom-seminarLand Big Bylines by Writing for Columns: https://writingworkshops.com/products/land-big-bylines-by-writing-for-columns-zoom-seminarSo You Want to Start a Podcast?: https://writingworkshops.com/products/start-podcast-workshop-courtney-kocakEdit & Elevate: Revision Intensive: https://writingworkshops.com/products/edit-elevate-revision-intensive-zoom-seminar-with-courtney-kocak
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    47 min
  • Building a Book Like a Startup: Ali Kriegsman’s Playbook for Self-Publishing Success

    Building a Book Like a Startup: Ali Kriegsman’s Playbook for Self-Publishing Success
    Dec 21 2025
    Welcome, writers and book lovers. The Bleeders is a podcast about book writing and publishing. Make sure you subscribe to the companion Substack: https://thebleeders.substack.com/welcomeToday’s guest is author and entrepreneur Ali Kriegsman, joining The Bleeders to talk candidly about her path through traditional publishing, burnout, rejection—and ultimately choosing to self-publish her debut novel "The Raise" on her own terms.In this episode, Ali breaks down what it really took to launch a book without a traditional publisher: owning 100% of her rights, deciding not to invest in PR, building a highly visual TikTok-driven campaign, and treating herself as the CEO of her own book launch—and it WORKED. Ali even earned the Reese's Book Club stamp of approval!Ali opens up about the ego hit of not selling her novel on submission, the mindset shift required to embrace self-publishing, and how redefining success helped her rebuild confidence in her creative work. We also dig into the realities of book marketing, the trade-offs between traditional and self-publishing, genre confusion, rights ownership, audiobook decisions, and why writers have to decide what they’re optimizing for—whether that’s bestseller lists, longevity, or adaptation potential.Subscribe to Ali’s Substack New Motives, follow her on Instagram @alikriegs, and buy your copy of The Raise on Bookshop.org, Amazon, or wherever books are sold!The Bleeders is hosted by Courtney Kocak. Follow her on Instagram @courtneykocak and Bluesky @courtneykocak.bsky.social. For more, check out her website courtneykocak.com.Courtney is teaching some upcoming workshops you might be interested in:How to Make 2026 Your Best Writing Year Yet: Manifest Your Writing Goals: https://writingworkshops.com/products/how-to-make-2026-your-best-writing-year-yet-manifest-your-writing-goals-zoom-seminar-with-courtney-kocakNew Year’s Newsletter & Pitch Party Extravaganza (use code BLEEDERS for $100 off): https://www.courtneykocak.com/store/new-years-newsletter-pitch-party-extravaganza-2026How to Build a “Platform” for Writers Who Shudder at the Thought: https://writingworkshops.com/products/how-to-build-a-platform-for-writers-who-shudder-at-the-thought-zoom-seminarStart a Newsletter to Supercharge Your Platform, Network and Business: https://writingworkshops.com/products/start-a-newsletter-to-supercharge-your-platform-network-business-zoom-seminarLand Big Bylines by Writing for Columns: https://writingworkshops.com/products/land-big-bylines-by-writing-for-columns-zoom-seminarSo You Want to Start a Podcast?: https://writingworkshops.com/products/start-podcast-workshop-courtney-kocakEdit & Elevate: Revision Intensive: https://writingworkshops.com/products/edit-elevate-revision-intensive-zoom-seminar-with-courtney-kocak
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    53 min
  • The Agony & Ecstasy of Going on Submission with Chloe Caldwell

    The Agony & Ecstasy of Going on Submission with Chloe Caldwell
    Aug 4 2025
    Welcome, writers and book lovers. The Bleeders is a podcast about book writing and publishing. Make sure you subscribe to the companion Substack: https://thebleeders.substack.com/welcome

    Today's guest is author Chloe Caldwell's second interview for The Bleeders podcast. In this episode, Chloe shares two submission stories—one a nightmare and one a dream—along with advice for other writers on submission. Follow Chloe on Instagram @chloeeeecaldwell and buy her new memoir, Trying, out on August 5th from Graywolf Press.

    If you missed Chloe's first interview, listen here.

    The Bleeders is hosted by Courtney Kocak. Follow her on Instagram @courtneykocak and Bluesky @courtneykocak.bsky.social. For more, check out her website courtneykocak.com.

    Courtney is teaching some upcoming workshops you might be interested in:
    • Land Big Bylines by Writing for Columns: https://writingworkshops.com/products/land-big-bylines-by-writing-for-columns-zoom-seminar
    • The Multi-Passionate Writer's Life: https://writeordiemag.com/workshops/p/the-multi-passionate-writers-life
    • How to Build a “Platform” for Writers Who Shudder at the Thought: https://writingworkshops.com/products/how-to-build-a-platform-for-writers-who-shudder-at-the-thought-zoom-seminar
    • Back to School Pitch Party (use code BLEEDERS for $75 off): https://www.courtneykocak.com/teaching
    • Creating Your Podcast: https://www.roadmapwriters.com/products/creating-your-podcast-0
    • Start a Newsletter to Supercharge Your Platform, Network and Business: https://writingworkshops.com/products/start-a-newsletter-to-supercharge-your-platform-network-business-zoom-seminar
    • Podcasting for Writers: How to Start, Sustain & Grow Your Podcast: https://writingworkshops.com/products/podcasting-for-writers-how-to-start-sustain-grow-your-podcast-4-week-zoom-workshop
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    23 min
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