⚠️ WARNING: The music industry is chasing TikTok virality and it’s killing real artistry. Jacob Rickard reveals why labels are panicking, how Gen Z really discovers music, and why forcing artists to make content could destroy careers before they start.

Jacob Rickard is one of the most influential figures in music discovery today. Formerly a Music lead at Radio 1 and now a Gen Z strategist, he has worked with the biggest artists in the world and has been at the centre of how radio, streaming, and social media shape the charts.

This conversation is hosted by Mark Adams, CEO of Blinding Talent, brand expert, and music industry leader with 20 years’ experience at Bauer, Emap, and Channel 4, working with major artists and global brands including YouTube and Spotify.

Together they explore:

⬛ Why virality isn’t a strategy (and why TikTok is breaking bad music into the charts)

⬛ How Gen Z treat all music as “new music” no matter when it was made

⬛ Why labels are failing by ignoring their youngest staff

⬛ How followers are not the same as fans and why community beats clout

⬛ Why forcing artists to post daily content is killing creativity

⬛ How radio still breaks artists but doesn’t make them cool anymore

⬛ Why the next big artist will break every formula you think you know

⏱ Episode Timestamps:

00:00 Intro

02:11 Why “going viral” is NOT a strategy

06:42 The rise of bad music through TikTok

11:20 Why labels should listen to young people in the room

16:45 Followers vs. fans — what really matters

22:05 Why daily TikTok posting is killing artistry

28:19 How Gen Z discover music differently

35:10 Radio’s role in 2025 and beyond

42:17 Why every new artist needs a fresh formula

49:02 Community vs. clout, the future of fandom

54:48 Closing thoughts

Follow Mark Adams:

LinkedIn - https://www.linkedin.com/in/markadamsai/

Blinding Talent:

⬛ Learn more here - www.blindingtalent.com

⬛ Follow on LinkedIn - https://www.linkedin.com/company/blindingtalent

⬛ Follow on Instagram - https://www.instagram.com/blindingtalentinsta/

⬛ Follow on TikTok - https://www.tiktok.com/@blindingtalent

⬛ Subscribe on YouTube - @BlindingTalent

Follow Jacob Rickard:

LinkedIn - https://www.linkedin.com/in/jacobrickard/

Lemontank - https://www.lemontank.com/

Please rate, like and subscribe it really helps us get bigger and better guests.

Hosted on Acast. See acast.com/privacy for more information.

From singing drunk at the pub to landing 100+ sync deals, a global hit written in under 30 minutes, and major label bidding wars — Sam Jack’s journey is pure music industry magic. 🎶🔥

In this episode, Sam shares his unfiltered story — from his South African musical roots and early gigs, to the unexpected Spotify explosion that changed everything. Packed with insider tips for artists, emotional turning points, and viral-worthy moments, this is a must-watch for anyone chasing a dream in music.

📌 Highlights:

0:06 – The overnight Spotify spike that changed his life

0:51 – Lewis Capaldi industry pressure story

1:06 – Nearly 100 syncs (and how)

1:18 – Writing a global hit in 30 minutes

1:36 – Musical roots in South Africa

4:32 – Singing in Zulu, Xhosa, Swahili & Afrikaans at school

18:59 – From chef to hitmaker

32:20 – The waterfall of major label emails

38:01 – The trumpet hook that went viral without his name

48:04 – YouTube sync discovery hack

1:06:23 – Why songwriters deserve points

1:23:35 – Best advice: Perseverance

🎧 Listen on Spotify/Apple: https://blindingtalent.online/music-industry-podcast

🙋‍♂️Follow Mark Adams: https://www.linkedin.com/in/markadamsai/

Follow us for more music industry stories:

📲 https://www.instagram.com/blindingtalentinsta

📲 https://www.tiktok.com/@blindingtalent

Please rate, like and subscribe it really helps us get bigger and better guests.

Hosted on Acast. See acast.com/privacy for more information.

Legendary A&R Colin Barlow sits down with Blinding Talent CEO Mark Adams and reveals how he signed Girls Aloud, chased the Yeah Yeah Yeahs across continents, and worked with icons like Beyoncé, Pharrell, and Justin Timberlake. Raw stories, real lessons, and music business gold. “Songs are everything.” A must-listen for artists, managers, and fans.

He discussed:

• The Relentless Importance of the Song
• Gut Instinct vs. Data in A&R
• Artist Development Takes Time
• Eclecticism as an A&R Superpower
• The Cultural Shift in Pop: From Polished to Wonky

Timecodes

02:00 Colin celebrates Skeelo’s iconic single and how even brief success can hold lasting impact.

3:05 From UB40 to early cover decisions, Colin explains the timeless power of reimagined music.

5:05 How a call about a Newcastle band sparked the Wildcard label—and birthed The Lighthouse Family.

9:10 Listening to UB40, Depeche Mode, hard rap, and beyond gave Colin the edge in spotting diverse hits.

10:15 Discusses genre tribes, fashion as identity (camouflage, baseball caps), and discovering vocal powerhouses like Dina Carroll.

12:20 From being ANR for Boyzone to shepherding Ronan's solo career, including “Life’s a Rollercoaster”—one of Colin’s proudest hits.

15:00 Signing the Yeah Yeah Yeahs changed Polydor’s reputation and opened doors to alt-rock and crossover acts.

18:20 The bold signing that unlocked a wave of alternative influencers like Snow Patrol and Scissor Sisters.

20:10 Praises Sam Fender's songwriting, authenticity, and potential to be “the UK Springsteen”.

22:00 Colin reveals he shaped Sound of the Underground from day one, embracing odd beats and daring creative vision.

23:30 Why great songs penetrate—regardless of origin. The golden rule: find your unicorn songs.

25:15 A crucial reminder that instant viral hits rarely build sustainable artist careers.

27:00 Tributes to Diane Warren, Paloma Faith, Gary Barlow, and true artist identities.

31:00 How Bring Me The Horizon and other acts that found massive streaming success without mainstream exposure.

33:00 The story of The Wanted’s school tour army redefining gatekeepers' decisions.

36:00 Argues against stats-first approach, advocating for belief, instinct, and long-term development.

40:30 From Beyoncé and Alicia Keys to Justin Timberlake—“Americans do it better” in production and precision.

44:15 A warm anecdote about sending Bowie a Golden‑Years rug—and getting a signed, quirky note back.

47:00 Reflections on Bowie and Prince’s fearless trial-and-error and artistic courage.

49:00 How RCA won a chart war, embraced Pharrell, and rode that joyful wave globally.

51:00 Memories from filming Eminem and Dr Dre and the enduring impact of The Defiant Ones documentary.

53:00 Critique of homogenisation in music and film, urging confidence and independence in artistic decisions.

55:00 How great A&R work requires being a psychologist, cultural curator, and song-shape shifter.

57:00 The demo that became Take That’s comeback single—pure A&R instinct in action.

60:00 Lessons about reunions and the pitfalls of missing original members for legacy acts.

62:00 From AI-powered Elvis concerts to how technology might bring Bowie & Beatles back to stages.

64:15 Colin warns against losing institutional memory and urges mentorship for next-gen music execs.

Follow Blinding Talent: HERE

Follow Mark Adams: HERE

Please rate, like and subscribe it really helps us get bigger and better guests.

Hosted on Acast. See acast.com/privacy for more information.