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The Bottleneck Podcast

The Bottleneck Podcast

Auteur(s): Bottleneck Podcast
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Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.

Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.

Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.

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Bottleneck Podcast
Épisodes
  • Rory, Elfried and Krish on AI

    Rory, Elfried and Krish on AI
    Sep 4 2025

    Elfried and Rory tackle a defining challenge: convincing people that AI meeting software isn’t a spy in the room and that AI isn’t about replacing people. Fireflies.ai CEO Krish Ramineni reveals how his team built trust, scaled to 20 million users, and reached a $1B valuation. Along the way the trio explore privacy, the risks of over-automation, and whether dependence on AI erodes or strengthens genuine human connection.

    Join Rory, Elfried, and Krish as they talk all things AI and trust.

    Follow Rory:

    Instagram: @rhsutherland

    X: @rorysutherland

    Linkedin: in/rorysutherland/

    Follow Elfried:

    Instagram: elfriedsamba

    Linkedin: in/elfriedsamba/

    https://www.butterflyeffect.xyz/

    Follow Krish

    Instagram: @krishramineni/

    Linkedin: in/krishramineni/

    X: krishramineni

    Fireflies.ai https://fireflies.ai/

    Follow Sassy+

    Instagram: @sassyplus_/

    Linkedin: in/sassy plus/

    TikTok: @sassyplus_

    www.sassyplus.com

    Hosted on Acast. See acast.com/privacy for more information.
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    1 h et 31 min
  • The Bottleneck Podcast - Trailer

    The Bottleneck Podcast - Trailer
    Sep 4 2025

    Hosted on Acast. See acast.com/privacy for more information.
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    1 min
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