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The Broker Edge

The Broker Edge

Auteur(s): Guardian Edge
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 Hosted by our thought leadership team, the Guardian Edge provides insights into timely topics that brokers need to know. From workforce well-being challenges to the latest legal and regulatory news, gain a deeper understanding of what employers are facing and ideas to help grow your business.Guardian® is a registered trademark of The Guardian Life Insurance Company of America, New York, NY. Copyright© 2025 The Guardian Life Insurance Company of America. 7234106.1 (10/26) Économie
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  • EDI to API — Best practice scenarios that reduce work

    EDI to API — Best practice scenarios that reduce work
    Jan 29 2026

    This episode makes ben tech practical through real broker–client scenarios. We break down when APIs matter, where EDI still fits, and how brokers can guide clients toward the right ben admin and HCM setup. You’ll also hear best practices from finalist meetings and a consultative playbook brokers can use right away.

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    13 min
  • The Retailification of Employee Benefits

    The Retailification of Employee Benefits
    Jan 16 2026

    The rise of gig work, solopreneurs, and digital platforms is driving a shift toward retail-style benefits offerings. Rick Porterfield explores how brokers can tap into new markets, including non-traditional workers and platform users, by leveraging retail products and alternative distribution channels. Learn how to create value for clients in a world where benefits are increasingly direct-to-consumer.
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    21 min
  • The broker’s guide to successfully selling supplemental health

    The broker’s guide to successfully selling supplemental health
    Jan 9 2026

    Explore how supplemental health products strengthen broker portfolios. This episode covers bundling strategies, member experience improvements, pricing trends, carrier partnerships, and practical ways to position supplemental health as a value‑driven benefits solution in a competitive market.

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    10 min
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