A New Year is starting, so for many people its a time to reflect and think about what they'd like to change in their business. In this episode, I'll talk about refining your market segment - or more spcifically, focusing in on exaclty what type of customer you want. Importantly, I'll give you some critical factors to consider that most people dont think about.

mark@businessveteran.com.au
https://businessveteran.com.au

Halloween Special: Psychopaths are real, and may not be what you've believed from movies. Furthermore, if you're in business long enough, you will unknowingly employ one. The damage they cause cannot be underestimated. Find out just how they act, and the secret weapon you have to defend your business against them.

mark@businessveteran.com.au
https://businessveteran.com.au

Continuing on from part 2, this episode covers the emplpoyee who is not achieving their outcomes. I cover the essentials of managing people, to make sure you getting the basics right, through to a range of other possible causes of underperformance and strategies to try. Leading and managing people is not easy however its the only way forweard to building a business - it is worthy of your learning.

mark@businessveteran.com.au
https://businessveteran.com.au