Text Me A Question!

Want to sell $10K+ offers without celebrity clout? Start by changing the way you think about content, trust, and where your buyers consume you.

🔗 Links Mentioned:

Marketing Makovers: Want us to review your marketing strategy for free on the show? Submit your business here, and we might just feature you on the next episode!

➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content? 🤝 Come work with us and get access to our proprietary AI Content Marketing Tool (SPARC™) for FREE.

Text the word "COACH" to (866) 498-2080 or DM us on Instagram for all the details: Kim: @kimannjimenez & Chris: @heycmh

Join The Business Lounge Academy:
https://thebusinesslounge.co/academy/

Snag the Content to Customers Playbook:
https://kimberlyannjimenez.com/content-to-customers-playbook-ads

Hit us up on Instagram and tell us your biggest takeaway from the show!

✅ Kim: @kimannjimenez

✅ Chris: @heycmh

✅ The Business Lounge: @thebusinessloungeco

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We dig into the price-to-time benchmark (roughly every 30 minutes raises willingness to pay by about $500) and show why long form content isn’t optional when you promise big outcomes. If your feed is full of hacks and quick wins, you will attract $19 buyers. If your ecosystem is built on podcasts, workshops, webinars, and case studies, you will attract leaders who expect process, proof, and partnership.

We also reframe the classic red ocean versus blue ocean debate. You do not need a brand-new category to win; you need a blue offer in a crowded market. That could look like repositioning as a fractional executive instead of a general coach, packaging delivery in a way that removes friction, or building tools that compress time to value. Think luxury logic: people pay for status, certainty, and experience even when functionally similar options exist. At the same time, don’t nuke familiarity—iterative changes convert better than radical overhauls because adoption loves what feels known.

For creators and founders who don’t want to be the face, there’s a path: guest on targeted podcasts, write the definitive guide for your niche, or partner with a spokesperson who shares your values and has equity-level incentives. If you do prefer the spotlight, anchor your funnel with long form, support it with smart short clips, and filter with p

Content To Customers Live Workshop Sign Up!

Support the show

➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content? 🤝 Come work with us! Text "COACH" to (866) 498-2080 or DM us on Instagram for a free strategy chat! https://www.instagram.com/kimannjimenez/ https://instagram.com/heycmh

Text Me A Question!

What if you never chased virality again—and still grew faster and more profitably? We make a strong case for building 1,000 true buyers instead of courting a million passive followers, and we map the exact path to get there. The shift is simple but radical: stop optimizing for likes and start optimizing for sales by designing content that attracts the right people, connects by dissolving their doubts, and converts with clear, confident offers.

🔗 Links Mentioned:

Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge for a free strategy chat!

Check out our coaching:
https://thebusinesslounge.co/academy/

Snag the Content to Customers Playbook:
https://kimberlyannjimenez.com/content-to-customers-playbook-ads

We unpack the Attract–Connect–Convert method and show how it fits into a three-phase roadmap: capture (your first $100k with on-platform content), monetize (supportive assets like sales pages and emails), and scale (amplify proven winners with ads). Along the way, we break down why trust—not reach—is today’s most valuable currency, why modeling influencers won’t build your business, and how specificity in your message becomes a magnet for the buyers you actually want. You’ll hear a real client win—$20k in sales from a post with 18 likes—proof that aligned content and clear CTAs beat vanity metrics.

We also demo Spark, our AI content assistant built on our frameworks. Spark creates strategy-backed calendars, objection-busting captions, and carousels with conversion psychology baked in—so you ship consistently and sell without feeling salesy. Pairing the right tools with the right coaching is how you move from information overload to answer-driven execution, build momentum, and keep it.

Ready to trade popularity for profitability and build an audience that buys? Hit follow, share this with a founder who needs focus, and leave a review with your top takeaway so we can go deeper on it next time.

Content To Customers Live Workshop Sign Up!

Support the show

➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content? 🤝 Come work with us! Text "COACH" to (866) 498-2080 or DM us on Instagram for a free strategy chat! https://www.instagram.com/kimannjimenez/ https://instagram.com/heycmh

Text Me A Question!

Is your content getting attention but not sales?
In this episode, Kim & Chris break down one of the biggest traps online business owners fall into — chasing virality instead of focusing on building buyers.

They unpack why the influencer playbook no longer works for entrepreneurs, and how a “social media recession” is creating a brand-new opportunity for coaches, course creators, and service providers who know how to play the game differently.

👉 Ready to turn your content into customers?
Join the next TBL+ Coaching Cohort →

Text 'COACH' to 1-866-498-2080
OR DM Us On Instagram:
@kimannjimenez
@chrismichaelharris

Discover:
💡 Why “just staying consistent” is keeping you stuck (and what to do instead)
🔥 The rise of the superfan and how algorithms now reward clarity and depth
💰 How small, focused audiences are generating massive profits
🚫 The hidden cost of virality — and why followers don’t equal freedom
🎯 A real roadmap for turning your content into consistent customers

Plus, hear real client wins — from $6K in a week to $60K in a month — all from small, intentional audiences who buy.

Follow us on Instagram:
@kimannjimenez
@chrismichaelharris

#BusinessLoungePodcast #OnlineBusiness #ContentMarketing #Superfans #Entrepreneurship #DigitalMarketing #SocialMediaStrategy

Support the show

➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content? 🤝 Come work with us! Text "COACH" to (866) 498-2080 or DM us on Instagram for a free strategy chat! https://www.instagram.com/kimannjimenez/ https://instagram.com/heycmh