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The Business Men

The Business Men

Auteur(s): Sony Music Entertainment
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À propos de cet audio

 Two mates, one new business. How will the nicest blokes in telly cope as they try to launch a new cosmetic business for men? Ben Shephard and Joel Dommett have come together to launch a brand-new business. Really! But will their attempt to be entrepreneurs in the realm of skincare actually work? Join them for the trials of business, family life, and the grim/hilarious realities of aging not-so-gracefully. What will they do when they step out of their comfort zone, name their product, find a business mentor, and learn what EBITDA means… Join them every week on podcast platforms, YouTube and all social channels. Plus, you can directly influence their next business decision on our FREE Patreon, just go to: patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.comSony Music Entertainment Économie
Épisodes
  • How Tropicana lost $50 million when it switched it's branding

    How Tropicana lost $50 million when it switched it's branding
    Jan 27 2026
    Joel Dommett and Ben Shephard reveal how they came up with their skincare brand name - Joel and Ben For Skin. The rationale behind it, and their plans for the brand's logo and visual identity. And Sam Dumont, Executive Creative Director at Blue Marlin, shares her wealth of knowledge about design, branding and how to properly brief a designer. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    49 min
  • Joel and Ben FINALLY have the name of their skincare brand.... thanks to YOU!

    Joel and Ben FINALLY have the name of their skincare brand.... thanks to YOU!
    Jan 20 2026
    Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x The listeners have spoken! Joel and Ben finally unveil the official name of their brand‑new skincare brand.... FINALLY! This episode marks the true beginning of the brand’s journey: no products, no packaging… just a name, a dream, and two very excitable hosts. To help them understand what happens next, the boys sit down with former Chief Marketing Officer of Boots, Pete Markey, for a masterclass in early‑stage branding and marketing. From shaping a brand’s identity to figuring out how to stand out on a crowded shelf, Pete gives the boys a crash course in what they should (and shouldn’t) do now that the name is locked in. Expect laughs, lessons, listener power, and the first proper step into building a skincare brand from scratch. It all starts here. We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    48 min
  • Unveiling Our Skincare Brand Name: The Final Three

    Unveiling Our Skincare Brand Name: The Final Three
    Jan 14 2026
    Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Ben Shephard and Joel Dommett reveal the final three names for their upcoming skincare brand. This episode delves into the rigorous workshop that led to the shortlist and discusses the unique significance of each name. The guys also talk about their ongoing survey challenge, and the weekly challenges they'll be set. PLUS an incentive for one of them to get pierced if they meet a target of 5000 survey submission by February 14th. We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    40 min
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