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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Auteur(s): Nicole McCance
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À propos de cet audio

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.


Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

© 2026 The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • How to Handle Risk, Fear, and the Unknown When Growing Your Therapy Practice
    Jan 27 2026

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/xOkNBJA4xjQ

    In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [01:43] Why stepping into the unknown is essential for practice growth

    [04:25] The mindset shift that helped me overcome fear of risk

    [06:59] How your upbringing impacts your relationship with fear and risk

    [08:46] Building your “tolerance” for uncertainty and taking action anyway

    [12:44] Transforming your family legacy through business success

    [15:31] The truth about hard work, resilience, and figuring things out

    Links From The Episode:

    EP135: The Time I Almost Went Bankrupt

    EP31: How I Become Confident (This May Surprise You)

    EP142: Meditation: 2026 The Year Your Receive With Ease

    Secrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US)

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    22 min
  • The Dashboard You Need to Track Your Metrics
    Jan 20 2026

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/

    In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many therapists are unintentionally flying blind, which numbers actually matter and how the right dashboard can help you make confident hiring, compensation, and leadership decisions.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [03:41] Why guessing your practice’s health doesn’t cut it anymore

    [05:52] The top metrics you need to be tracking (even if you’re not a numbers person)

    [06:57] What utilization rate is and why it matters before you hire or give raises

    [09:46] How to track true client retention and why most practices are getting it wrong

    [14:59] How to get clinician buy-in around metrics without micromanaging

    [18:33] Why newer clinicians often struggle with churn and what you can do about it

    Links From The Episode:

    Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

    Learn more about Practice Vital and get $30 off your first month using code McCanceMethod → https://www.practicevital.com/?ref=mccancemethod

    Take the Kolbe: https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1


    More about Tory Krone:

    Tory Krone, AM, LCSW Tory Krone is a licensed clinical therapist, the owner of a group therapy practice, and co-founder of PracticeVital. With over 15 years of experience as a therapist and over a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to easily access and understand the data they need to run a successful business.

    In 2023, recognizing a major gap in the industry, she set out on a mission to make data easier to understand and more actionable for group practice owners. What began as an automated dashboard for her own team quickly evolved into PracticeVital—the first-ever automated dashboard built specifically for therapy practices. Tory is passionate about taking the guesswork out of growth and helping fellow practice leaders build sustainable, values-driven businesses with clarity and confidence.

    Want to Connect with Tory?

    Practice Vital: www.practicevital.com


    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    28 min
  • CEO Leadership: How to Lead Without Being Your Team’s Friend
    Jan 13 2026

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/

    In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [04:25] The tricky balance between being yourself and stepping fully into your CEO role

    [06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based

    [11:34] The 90-day check-in strategy that can help you lead more effectively

    [16:00] What types of communication should happen in person vs. team-wide

    [19:39] Why sensitive leaders make the best CEOs

    Links From The Episode:

    Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

    Google Workspace: https://referworkspace.app.goo.gl/EtJ2

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ualmhYtKQ7U



    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    22 min
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