In this Business Simplicity Podcast episode, Araz Najarian joins Chris Parker in a conversation about how psychometrics can sharpen leadership and strategy.

The key to organizational longevity? Staying connected to customers and adapting continuously - not industry trends or luck. Araz highlights the difference between value creation (as perceived by customers) and value capture (extracting returns). Companies focused only on capture lose relevance when markets shift.

Araz debunks the myth that strategy is a one-time, top-down exercise. Instead, she champions "strategizing as learning" - a dynamic, inclusive process. Psychometric tools help leaders understand team dynamics, revealing biases (e.g., avoiding tough decisions) and aligning diverse strengths. These tools aren’t for labeling but for asking better questions and fostering psychological safety. The episode also underscores the importance of skilled debriefing to turn psychometric insights into action - like adjusting meeting habits that are biased towards certain preferences over others or recognizing team blind spots. And Araz debrief Chris’s personal Strategising Preferences Report with him live in this episode.

For executives navigating complexity, this conversation is a reminder that staying relevant requires constant connection to the outside world and the discipline to create value as perceived by customers. These insights matter now more than ever as leaders face markets defined by rapid change and must organize themselves not just to survive, but to pay people well, reinvest intelligently, and drive compounding growth across generations.

Learn more: https://ebullient.com/podcast/psychometrics-araz-najarian/

I'm excited to share something different with you today: a trailer for a brand new podcast I'm launching called The AI&I Show. It is out now, so please share and check it out!

This isn't your typical AI hype cycle or doomsday prophecy. It's an exploration of the space between, the nuanced middle ground where we consciously integrate AI into our lives without losing what makes us deeply human.

In this new podcast, I'll be sitting down with world-class thinkers, futurists, and practitioners to ask the questions that matter:How do we stay human in a world shaped by AI?

What does it mean to demand technology that serves us, not surveils us?How do we move from fear and hype to conscious integration?And in a unique twist, each season closes with a conversation with an AI itself, exploring what we can learn when we invite AI to reflect on its own role in our lives.

Season 1 features conversations with:

• Doc Searls on personal AI vs. corporate surveillance
• Dr. Ammar Younas on cross-cultural AI ethics
• Gerd Leonhard on building the good future
• John Sanei on adaptability and authenticity
• Tony Fish on asking better questions
• And a conversation with AI itself that closes the season!

If you're curious, concerned, or simply want to think more deeply about the AI revolution we're living through, I invite you to subscribe and join the journey.

Listen to The AI&I Show on Spotify, Apple or Youtube now! Podcast Website: https://aini.ebullient.com/

Work with us:

If you're a leader looking to bring AI into your organization with humanity at the center, explore how The Ebullient Growth Agency and The Enablers Network can help at https://ebullient.com and https://EnablersNetwork.com.

This show is made possible through the creative collaboration of Ahmed Mohsen, whose production and storytelling bring these conversations to life.

Oh, and don't worry, Chris will continue with The Business Simplicity Podcast as well!

This episode explores how customer experiences can be transformed from ordinary to extraordinary. Chris Parker is joined by Vance Morris, a former Disney executive turned business advisor, who shares how the principles behind Disney’s magic can be applied to any business context. The conversation is lively, practical, and full of insights that leaders can implement immediately.

Vance Morris began his career as a security guard at a birth control manufacturing facility before moving into leadership roles at Disney, where he helped open and run resort operations. He later built his own businesses in home services, applying Disney’s disciplined systems and signature customer experience to industries that few would call glamorous. Today he coaches and trains companies to craft unforgettable customer journeys.

Listeners will walk away with concrete tools to create memorable experiences, from scripting everyday interactions to using thoughtful gestures that spark loyalty and delight. Vance makes clear that the companies who stand out are those that pay attention to the details most overlook. This matters now more than ever as leaders seek ways to differentiate in markets defined by choice and commoditization.

For executives navigating complexity, the episode is a reminder that clarity, rhythm, and intentional design in how people experience your business can accelerate growth and deepen trust. These lessons align with the need for organizations to simplify, systematize, and build confidence in every interaction, ensuring that strategy comes alive in practice.

Vance Morris is a former Disney executive with experience opening and operating world-class resorts. After leaving corporate hospitality roles at institutions such as the Smithsonian and the Kennedy Center, he built multiple home service businesses and turned them into laboratories for customer experience design. He now coaches entrepreneurs and executives through consulting, speaking, and immersive training programs, often taking groups behind the scenes at Disney to see how world-class systems create magic. He was invited onto the show for his expertise in turning complex operations into memorable experiences that drive loyalty and growth.

Learn more: https://ebullient.com/podcast/memorable-experiences/