How do we balance heartfelt service with the operational demands of our profession?

In this special pre-conference episode, we sit down with Christina Furtado-Burke, Family Services Coordinator at Woodlawn Memorial Park and Chair of the 2025 OACFP Conference Committee, to explore the theme shaping this year’s event: The Business of Compassion.

Christina shares her personal entry into the bereavement profession. Her experience with personal loss gave her a deep sense of what grief involves and the profound importance of compassion and support during difficult times. She stated this personal connection fuels her work and pride. Christina explained that the conference theme comes from addressing current difficulties within the sector, specifically serving families while managing the business aspects.

Christina also shares what attendees can expect from this year’s conference—happening October 7–9 in Niagara-on-the-Lake—from leadership-focused sessions to financial insights, regulatory updates, and natural burial demonstrations. Whether you're a seasoned professional or new to the field, this conversation offers a compelling preview of how the sector is growing, adapting, and leading with both heart and strategy.

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