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The Business of Micro Greens

The Business of Micro Greens

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 Jessi Ricci - New Life Greens On Being Present: "It's definitely life changing when you put your phone down for a meal." In the mad rush that is our world, we often take for granted some important things. Some of those things are nutrition, flavor, time spent with friends enjoying a great meal. Celebrating the gift of life that we have instead of just rushing through it. Jessi Ricci started New Life Greens, partly as a way to help people enjoy life. In the food they eat and the people they share the experience with. At only 19 years old, she is already a successful entrepreneur. In this inspiring conversation, Jessi Ricci opens up about how her dream of becoming an environmental science teacher at UW Madison took an unexpected detour when a part-time job at an aquaponic farm introduced her to the world of microgreens. From those first nervous meetings with chefs, armed with living trays of fresh greens, to building relationships with supportive mentors and her own family, Jessi Ricci reveals how authenticity, faith, and hustle fueled her success. Listen as Jessi details what she has learned and how she has made New Life Greens a success. Enjoy! Visit Jessi at: https://www.newlifegreensco.com/ Podcast Overview: 00:00 "Microgreens: Nutrient-Dense Seedlings" 06:43 "Helping Mike Sell Microgreens" 14:19 "Choosing Business Over College" 16:58 "Defying Expectations as a Woman" 23:29 "Smooth LLC Transition Thanks Mike" 28:12 "Back Door Delivery Reflections" 35:57 "Grateful for Restaurant Connections" 40:55 "Living an Unexpected Dream" 45:45 "Intentional Dining and Presence" 49:51 "Local Restaurants Embrace Teen's Microgreens" 54:07 Blind Tasting Microgreens Experience 01:02:04 "New Life Through Faith & Food" Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Jessi Ricci [00:00:00]: And I, like, came in with plants for them, like an alive plant and a cut plant. And I really do not feel like I'm pushy. I just really believe in my product, and I think it speaks for itself. Like, I don't need to talk to them. I can leave them these microgreens, and they speak for themselves. So I'll come in. Jessi Ricci [00:00:19]: And bring my price sheets and everything and a live tray of greens. Like an alive plant of greens, some cut product and. And talk to them. Just show it to them, have them eat it. And they're like, whoa, this is so flavorful. James Kademan [00:00:36]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we are welcoming slash, preparing to learn from Jessi Ricci of New Life Greens. So, Jessi, how is it going today? Jessi Ricci [00:01:00]: I am doing great. How are you? James Kademan [00:01:02]: I am doing well. I'm in green. Jessi Ricci [00:01:04]: I know. I love that you're in green. I always wear green. James Kademan [00:01:07]: So you really. Jessi Ricci [00:01:08]: Yep. James Kademan [00:01:09]: That's cool. Is nature of the business. Right. Jessi Ricci [00:01:10]: But I love that you're in green, too. James Kademan [00:01:11]: Oh, thank you. Tell us the story. What is New Life Greens? Jessi Ricci [00:01:14]: Yeah. So New Life Greens is a microgreens farm based in Verona, Wisconsin, and we distribute just to the greater Madison area. And we focus on distribution to chefs, which is what kind of sets us apart. We grow specialty microgreens with chefs in mind. James Kademan [00:01:32]: All right, now I'm going to play dumb. Jessi Ricci [00:01:34]: Yeah. James Kademan [00:01:35]: Or maybe I am. Whatever. What is a microgreen? Jessi Ricci [00:01:38]: That's not dumb. I did not know what a microgreen before I started my business. So you. James Kademan [00:01:44]: Did you say when you started your business? Jessi Ricci [00:01:45]: No, before. I did not know before I started my business. James Kademan [00:01:49]: All right. Jessi Ricci [00:01:51]: Yeah. I still don't know. James Kademan [00:01:53]: These things just ship up and I sell them and. What? Jessi Ricci [00:01:56]: Yeah, yeah. The textbook definition of a microgreen is that it is a young seedling of an edible flower, vegetable or herb. So if you. Do you have a garden? James Kademan [00:02:08]: I'm going to say yes. But I mean, it's. Jessi Ricci [00:02:11]: Do you start your own plant starts or no, it's fine if you don't. James Kademan [00:02:15]: Tomatoes, you do Okay. I grow things that are very easy to grow. We're talking rhubarb, tomatoes, cucumbers, stuff that you could probably light the entire world on fire and they would still grow. ...
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