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The CPG View

The CPG View

Auteur(s): The CPG View
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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!The CPG View Marketing Marketing et ventes Réussite personnelle Économie
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  • Leading at Target: Curiosity, Innovation and Thriving in an AI Driven World (Prat Vemana, EVP Chief Information and Product Officer at Target)
    Dec 11 2025

    You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead?

    At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower teams to take smart risks and experiment while still driving business outcomes at scale?

    Curiosity is a powerful word, but it can be hard to operationalize. How do you take something like curiosity and translate it into everyday behaviors or rituals within your organization?

    Without giving too much away, Target has a big announcement coming up that seems to reflect many of the values you’ve championed. Continuouslearning, innovation, and customer focus. How do you ensure that experimentation and transformation don’t just happen in pockets, but become part of Target’s broader culture?

    Looking ahead, what kind leadership legacy do you hope to leave behind, both at Target and for the next generation of technology and product leaders?

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    19 min
  • Rethinking Retail Reach: IGA’s Blueprint for Smarter Shopper Marketing (Michael La Kier, Vice President, Brand Development at IGA, INC. )
    Dec 4 2025

    You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model?

    How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment?

    What role does storytelling play in building richer customer relationships across IGA’s network of stores, especially when trying to drive both local and national relevance?

    With so much focus on digital innovation and shopper experience, how is IGA evolving its in-store programs to align with online expectations and behaviors?

    From your experience, what’s the most overlooked opportunity for brand and shopper marketing leaders to create more profitable customer relationships in today’s CPG-retail ecosystem?


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    25 min
  • The Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)
    Nov 20 2025

    You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today?

    Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love?

    In a world flooded with skincare claims and health-conscious consumers, how does Perrigo approach trust, transparency, and efficacy in brand building across the portfolio?

    You’ve led go-to-market strategies at a global scale—what have you found to be the most critical success factor when launching skin healing products in today’s competitive retail landscape?

    What are you most excited about right now in your role - whether it’s a breakthrough innovation, a bold new brand strategy, or something entirely unexpected?

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    24 min
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