The Cashflow Mirage: Why Your Business Feels Busy but Broke
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The Cashflow Mirage: Why Your Business Feels Busy but Broke
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The Cashflow Mirage is a psychological trap disguised as operational success. It tricks owners into believing the business is healthy because the team is working flat out, machines are running, phones are ringing, invoices are going out. On the surface, everything seems alive. But underneath, the financial oxygen is thinning. And you only realise it when it's almost gone.
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