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In this episode, I'm joined by Alysson Bourque from Expound Publicity—and she's making history as the first guest ever to return to the Children's Book Author Podcast!

We dive deep into holiday marketing strategies and modern publicity tactics that actually work:

• Why October is the best time to get prepared for Christmas book sales
• The genius of unexpected collaborations (think dirty soda carts and boutique book nooks!)
• How to use AI without losing your authentic voice
• The difference between earned and paid media—and why paid is now useful for authors
• Getting featured in satellite media tours and holiday gift guides
• When to invest in a PR firm vs. DIY marketing
• Thinking of your book as a product (the mindset shift that changes everything)
• Scaling beyond books: developing your IP into plush toys, musicals, and more

Whether you're gearing up for your first holiday selling season or looking to take your author business to the next level, this episode is packed with actionable strategies you can start implementing today.

🎁 Special Podcast Listener Offer
I've just launched The Picture Book and Middle Grade Writing Blueprint—my most comprehensive course yet, covering everything from picture book mastery to middle grade novels, story idea generation, rhetorical devices, self-editing, and market research. PLUS monthly group coaching sessions with me!

Use code PODCAST100 for $100 off (brings it down from $297 to just $197). Valid through Christmas Day!
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🧡 Learn more about Alysson and Expound at: expoundpublicity.com

MORE ABOUT ALYSSON & EXPOUND PUBLICITY:

Alysson Bourque is a bestselling, award-winning children's book author who began her career as a teacher after graduating from University of Louisiana Lafayette with a degree in Elementary Education. She earned a Juris Doctor law degree from the Southern University Law Center in 2007. Alysson is the author of seven books in The Alley Cat Series, including her upcoming Christmas release. Her work has been featured in major media outlets, and she's currently developing her IP for potential adaptation, including discussions with Apple about turning her series into a cartoon.

Using the latest industry trends, Expound's mission is to build a platform for an author to succeed and maintain their success as a writer. Created by a team of multi-award winning, bestselling authors and seasoned marketers, Expound Publicity is a full-service book marketing agency specializing in custom integrated campaigns tailored to each author's unique needs and goals.

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In this episode, I’m joined by two powerhouse women—Alysson Bourque and Lori Orlinsky—award-winning children's book authors and the co-founders of Expound Publicity, a boutique book marketing agency built by authors, for authors.

We talk about:

• The biggest marketing mistakes new authors make
• How to get media attention (without being famous!)
• Why writing a great book isn’t enough—and what to do about it
• The story behind Expound and how it’s helping authors not just launch… but grow

Whether you're launching your first picture book or looking to breathe new life into your backlist, this episode is full of practical takeaways and author-to-author wisdom.

🎁 Free Resource Mentioned in the Episode
Writing a children’s book? Don’t miss my Scene-Building Blueprint—a free, powerful tool to help you write scenes kids can’t stop reading. It includes a plug-and-play worksheet I use myself.
👉 GET IT HERE or visit elenapaige.com

🧡 Learn more about Alysson, Lori, and Expound at:
expoundpublicity.com

MORE ABOUT ALY, LORI, & EXPOUND PUBLICITY:

Alysson Bourque is a bestselling, award-winning children’s book author who began her career as a teacher after graduating from University of Louisiana Lafayette with a degree in Elementary Education. She earned a Juris Doctor law degree from the Southern University Law Center in 2007. Alysson is the author of seven books in The Alycat Series.

Lori Orlinsky is a bestselling, award-winning children’s book author and seasoned marketer, most recently serving as the marketing director at PBS Chicago. She is the mother of three little ladies who are small but mighty. At 5’1, she wishes her children’s picture book Being Small (Isn’t So Bad After All), was around when she was growing up.

Using the latest industry trends, Expound's mission is to build a platform for an author to succeed and maintain their success as a writer. Created by a team of multi-award winning, bestselling authors, and seasoned marketers, Expound Publicity is a full-service book marketing agency specializing in custom integrated campaigns.

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From Actor to Graphic Novel writer, Elisa Eliot brings her years of study and knowledge in the performing arts, and from screenwriting and producing to children's books. You'll learn about creating the most unique yet truthful characters and bringing them to life. Plus so much more!

MORE ABOUT ELISA:

Elisa Eliot began performing with the Houston Grand Opera at 12, starred in plays throughout school and won her state’s science fair before studying Drama, Literature and Playwriting at Yale, where she starred in 40 more productions. She won the lead in the Off-Broadway production of Bells of the Mill on a summer break before moving to Los Angeles, where she quickly racked up roles in TV and film. She wrote and produced the feature, A Genie’s Tail, which debuted on Showtime and is available on most streaming platforms.

On May 14 2024, Eliot released her debut graphic novel, ZAK VS. ZOMBIES through Orange Hat Publishing about a group of misfit kids who band together to save the world from the technology-obsessed talkers. As an original cast member of We’re Alive, in addition to writing and producing their upcoming spin-off, Scout’s Honor, Eliot is already an experienced zombie survivor. Eliot remains an in-demand actress, voiceover artist and creator/writer/producer while simultaneously raising twins and Jack Russell terriers and developing new animated and written content in her spare time.

WEBSITES

BOOK: https://www.zakvs.com

FILM & TV CONTENT: https://www.triplejackproductions.com, https://www.triplejackkids.com

SOCIALS

INSTA: @elisaeliot @zakvszombies

FB: https://www.facebook.com/elisa.eliot.yudofsky.nord, https://www.facebook.com/ZAKVSBooks/