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The Collective Content Podcast

The Collective Content Podcast

Auteur(s): Collective Content
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À propos de cet audio

The Collective Content Podcast is here and – much like the content we create for our clients – its goal is to drive meaningful conversations about B2B topics.
Our team and guests bring over 500 years of combined experience and insights.
For more, check out our website: www.collectivecontent.agency.Copyright 2023 All rights reserved.
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Épisodes
  • Sense-maker sessions 2.7: Euan Davis, Virtusa
    Jan 28 2026

    Today’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, Euan Davis brings a deep grounding in industry analysis to his current role at Virtusa – and shares it with us in this episode.

    Find out what the analyst experience really teaches, how thought leadership became a genuine growth lever at Cognizant and why over-reliance on AI might erode originality in content – even if it’s a gamechanger in other ways.

    Brought to you in partnership with High Beam Global, a full-service market research firm.

    Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.

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    32 min
  • Sense-maker sessions 2.6: Anthony Marshall, IBM Institute for Business Value
    Jan 21 2026

    Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett in London for an animated and insightful discussion of the discipline he spearheads.

    The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. With thanks to Spiritland Productions.

    Brought to you in partnership with High Beam Global, a full-service market research firm.

    Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.

    Voir plus Voir moins
    40 min
  • Sense-maker sessions 2.5: Brenna Sniderman, Deloitte
    Jan 14 2026

    This is a real ‘lessons learned’ Sense-maker session.

    You might expect that from Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. In this episode, she talks much sense about trends in research and the use of AI, and shares what makes her tick.

    This podcast is brought to you in partnership with High Beam Global (HBG), a full-service market research firm.

    Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.

    Voir plus Voir moins
    38 min
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