In this episode of The Conference Collective, we’re joined by Ashton Bishop, strategy expert and award-winning keynote speaker, to explore how event professionals can apply Next Horizon Thinking to stay competitive in a fast-moving landscape.

We dive into the power of AV technology as a strategic tool, the importance of long-term innovation in event planning, and how Predatory Marketing can help your event messaging stand out. Ashton shares actionable insights on how to elevate your events with smarter tech decisions, stronger messaging, and a clearer vision for the future.

About Ashton Bishop:

When it comes to speakers, Ashton is of the rare variety, in that he’s actually out in the field applying his theories and working the tools with some of Australia’s largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness.

Ashton has spent over 20 years working internationally on some of the world’s biggest brands, running million-dollar campaigns for billion-dollar brands - specialising in Predatory Marketing - pinpointing how brands can grow by outsmarting their competitors. He’s a business owner and serial entrepreneur, always challenging, often controversial, and always
focused on what gets results.

Step Change website: https://www.hellostepchange.com/

Ashton's LinkedIn: https://www.linkedin.com/in/ashtonbishop/

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/

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Anthony Laye reveals the power of understanding human behavior in business and events. In this episode, he shares strategies for reading body language, responding to client feedback, and ensuring your communication resonates deeply. He emphasizes the importance of embodying the words you speak and developing consistent, small habits to improve your communication skills.


About Anthony Laye:
Behaviour Expert, Anthony Laye has an exceptional ability to understand how we think and behave. Through Anthony's insights, you can elevate your professional communication to stand out, win trust and amplify your influence. Imagine becoming so attuned to your customers' needs that you can deliver experiences that far exceed their expectations. But there's more to Anthony than just reading and influencing people. He also shows you how to understand and influence the way you are thinking too, so you can build more self confidence and awareness.

Anthony’s LinkedIn: https://www.linkedin.com/in/anthonylaye/
Website: https://www.anthonylaye.com/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/

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Jacqui shares her journey from hotels to starting her own business, revealing the lessons learned along the way. She talks about the importance of training, mentorship, and fostering relationships in the event industry. Jacqui also discusses the challenges of running a business in an industry with frequent turnover, the value of word-of-mouth marketing, and the importance of turning down clients that don’t align with your business vision.

About Jacqui Bates:
Jacqui Bates is Director of The Conference Manager, a Melbourne based professional conference organising company established in 2008. She has worked in the meetings and events industry for over 30 years, holding both senior sales/marketing and operational management positions in the hospitality industry before becoming a Conference Organiser.

Jacqui’s LinkedIn: https://www.linkedin.com/in/jacqui-bates-53ba3915/
Website: https://www.theconferencemanager.net.au/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/

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