This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

Kendall shares insights on:

• What a services guide is
• Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
• How a services guide can help build an email list
• Why freelancers should be displaying their rates, even if your pricing can vary
• The essential elements for a compelling services guide
• Tips for incorporating authentic brand voice and storytelling

Connect with Kendall through her website: https://candidcollective.co/

or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Sign up for her newsletter via: https://wallflowerfridays.com/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy.

We explore:

• The importance of setting firm boundaries in freelance work
• Strategies to control your schedule
• How to build a sustainable, stress-free business
• The benefits of having clear communication and expectations with clients to foster trust and long-term business success
• Transitioning from spreadsheets to automated systems
• The value of onboarding processes
• Tips for maintaining client relationships without sacrificing personal time

Listen to Maggie's podcast, Staying Solo: https://podcasts.apple.com/au/podcast/staying-solo/id1098466347

Take a look at her free workshop at https://bsfreebusiness.com/byte

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers.

We also chat about:

• How to effectively position your services
• The impact of AI on freelancing
• Liv's experiences with financial transparency through her 'Dirty Money' series
• Liv's podcast, which is focused on neurodivergence in business

Connect with Liv via these links:

Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess

Podcast: The One That Works For You https://open.spotify.com/show/4WQ5rnPR0EXqyNg7MQquC3?si=1394a4220cbd460b

Website: https://theidentitydept.com/

Instagram: https://www.instagram.com/theidentitydept/

Tiktok: https://www.tiktok.com/@theidentitydept

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co