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The Creator Spotlight Podcast

The Creator Spotlight Podcast

Auteur(s): Creator Spotlight
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À propos de cet audio

Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production.

Hosted by Francis Zierer (Twitter and LinkedIn).

New episodes every Tuesday.

This podcast is part of our newsletter, Creator Spotlight.

beehiiv 2024
Art Gestion et leadership Économie
Épisodes
  • Ep. 81: Building a $500k+ local newsletter business ft. Geoff Sharpe
    Oct 21 2025

    This week on Creator Spotlight, Francis is joined by Geoff Sharpe, founder of Lookout Media — a network of local newsletters collectively generating almost $500K a year. Geoff shares how he built a profitable, subscription-first media business, why trust and real journalism still win, and the systems he’s using to scale local news across Canada.

    Read the newsletter

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    Geoff Sharpe

    • Lookout Media
    • LinkedIn
    • Twitter/X

    Francis Zierer

    • LinkedIn
    • Twitter/X

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    Timestamps

    00:00 Introducing Geoff Sharpe

    01:40 Making $500k+ with paid subscriptions

    07:16 Don't listen to your audience

    12:00 The merging of editorial and business

    16:20 Running a media company sustainably

    21:01 Building trust through food

    27:06 How to get people to pay for your content

    37:43 What do people not pay for?

    40:44 Don't scale too quickly

    43:41 The difficulties of local newsletter ad sales

    49:11 How to grow a local newsletter

    52:40 A bullish and bearish take on local media

    57:50 Best advice for entrepreneurs

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    1 h et 4 min
  • Ep. 80: How a YouTuber's study group grew into a profitable business ft. Kaelyn Grace Apple
    Oct 14 2025

    This week on the Creator Spotlight Podcast we're joined by Kaelyn Grace Apple. Kaelyn is the founder and co-owner of Accepted Society, an international online community of students, educators, and independent researchers dedicated to learning, research, and creating networks of support. In this episode Kaelyn shares how she cracked the formula for building a profitable, niche, online community. She breaks down the business plan behind her 500+ member collective, lessons from working with Ali Abdaal, and the strategies every creator can use to turn research into results.

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    Earn with Google AdSense

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    Kaelyn Grace Apple

    • Accepted Society
    • Website
    • YouTube
    • LinkedIn
    • Instagram

    Francis Zierer

    • LinkedIn
    • Twitter/X

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    Timestamps

    00:00 Introducing Kaelyn Grace Apple

    01:28 From eight members to over 500

    08:02 Why you should not scale too quickly

    12:03 The course model vs. community model

    14:03 Using YouTube to build a community

    18:42 Pricing a community

    22:01 Scaling a business up, and scaling it down

    30:46 The evolution of Kaelyn's YouTube content

    37:24 Revenue breakdown

    42:44 Why Kaelyn left the Ali Abdaal team

    47:34 Lessons learnt working with Ali Abdaal

    53:47 Kaelyn's 30 year plan

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    58 min
  • Ep. 79: He had 15M followers, then he quit — here's why ft. Caspar Lee
    Oct 7 2025

    This week on the Creator Spotlight Podcast, we’re joined by Caspar Lee — one of YouTube’s early stars turned entrepreneur and investor. Caspar talks about why he walked away from 15 million followers, how he built four companies after YouTube, and what every creator should know about building a business that lasts.

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    Caspar Lee

    • YouTube
    • Website
    • LinkedIn
    • Twitter
    • Instagram

    Francis Zierer

    • LinkedIn
    • Twitter/X

    __

    Timestamps

    00:00 Introducing Caspar Lee

    01:17 How to exit, as a creator

    07:11 It's hard to do YouTube and business

    12:49 How influencer marketing has evolved

    16:02 The hardest part of influencer marketing

    20:33 Investing in the creator economy

    25:18 What is the perfect investment?

    30:14 Equity vs cash in brand deals

    33:14 The vulnerability of the creator economy

    38:43 If Caspar Lee started YouTube in 2025

    43:28 Caspar Lee's five year plan

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    45 min
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