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Marine Corps Martial Arts for 10 years

Owned a CrossFit gym for seven years

4 Stripe Purple BJJ

Trains 7 days a week, sometimes 9x a week

Wristlock The World

Bought his BJJ school from his professor

Punch chokes

Member management platform

"What happens when you panic? Someone dies."

"You're never going to outwork me."

Grew up homeless, no power, struggling...

Takeaways

Martial arts can be a powerful tool for personal growth and resilience.

Running a martial arts school requires balancing passion with business acumen.

Customer experience is crucial for retaining members in fitness businesses.

Training frequency directly impacts skill development in martial arts.

Building a strong online presence is essential for attracting new students.

Pricing strategies should reflect the value provided to customers.

Persistence is key in sales, especially in a competitive market.

Understanding your target audience helps in crafting effective marketing strategies.

Networking and building relationships can lead to new opportunities.

Adversity can build character and resilience in both personal and professional life.

Connect With Ben:

https://www.linkedin.com/in/ben-timm/

https://www.wodify.com/

Ben Timm and I explore the intersection of martial arts and business. We discuss Ben's journey from military service to becoming a martial arts instructor and school owner, emphasizing the importance of customer experience, training frequency, and effective sales strategies in the fitness industry. The dialogue also touches on the challenges faced by small business owners, the significance of resilience, and the role of online presence in attracting new students. With a mix of humor and insight, the conversation provides valuable lessons for anyone in the martial arts or fitness business.

Sound bites

"I bought our school from our professor."

"You have to find your identity in business."

"Position over submission is key."

Chapters

00:00 Introduction and Banter

02:58 Martial Arts Background and Philosophy

05:53 Transitioning from Military to Martial Arts

08:35 Running a Martial Arts School

11:52 Challenges for Small Business Owners

14:29 Sales and Marketing in Martial Arts

17:33 The Importance of Training Frequency

20:24 Customer Experience in Fitness Businesses

23:25 Building Resilience Through Adversity

26:26 Website and Social Media Presence

29:17 Pricing Strategies in Business

32:12 B2B vs B2C Sales Strategies

35:01 Reaching Decision Makers

37:59 The Role of Persistence in Sales

41:01 Final Thoughts and Wrap-Up

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