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The Digital Slice

The Digital Slice

Auteur(s): Brad Friedman
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The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.The Friedman Group, LLC Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
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  • Episode 225 - Your Ads Are Wasted Without These Email + SMS Automations
    Mar 5 2026

    Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention.

    Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back.

    Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    21 min
  • Episode 224 - Why 90% Of Marketing Reports Are Useless (And What To Track Instead)
    Mar 3 2026

    Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises?

    Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics.

    Carlos Corredor is a seasoned digital marketing executive with over 20 years of experience across multiple perspectives in the industry. As the CEO of Condor, a boutique agency focused on generating qualified opportunities for mid-market B2B and tech services companies, he brings a unique blend of analytical rigor and entrepreneurial vision to every engagement.

    He began his career in Venezuela in sports journalism and baseball analytics, running a Moneyball-style stats site for Latin American winter leagues before bringing that same obsession with numbers and competitive advantage into the world of digital marketing.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    22 min
  • Episode 223 - Helping Older Business Owners Embrace Technology
    Feb 24 2026

    If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script.

    Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them.

    Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help entrepreneurs and family-owned businesses accelerate growth through brand positioning, marketing strategy, and business coaching.

    Melissa spent 20 years in corporate America working with large, publicly traded healthcare companies, helping health systems automate manual processes around patient and medication safety and leading complex change management across departments.

    Steve grew up in his family's service and repair business, served for 25 years as an education and executive pastor, then returned to help run and grow three related businesses. Together they co-authored Family Business Facelift and Smart Exit Blueprint and now focus on helping older married owners embrace technology, document their systems, and become "obsolete by design" so the business can finally serve their life.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    26 min
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