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If you’re thinking about starting a direct care practice, you need to know something important, to get something new, you have to let go of the old.

In this episode, I’m talking about the things you’ll lose—old habits, chaotic schedules, burnout, even identities that no longer serve you, so you can make room for calm, clarity, and real growth. Using the symbolism of the Lunar New Year, I explain why shedding what holds you back is not punishment—it’s necessary for momentum and alignment.

If you’re ready to break free from busyness, create space for your patients, and build a direct care practice that works for you, this episode is for you.

💡 Resources: Download the Direct Care Guide and check out the Direct Care Society Launch Lab to get started.

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*Next Coaching Cohort Starts Feb 25, 2026. Launch it in 8 weeks and apply here

--> Record your question easily here

--> Join the Direct Care Society private Facebook group here.

--> Own a DSC practice and want to share your story? Apply here

• EMR I'm currently using in my Direct Care practice Simple Practice
• HIPAA Compliant Email with Paubox Get $250 Credit Here
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

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In this episode, Dr. Matthew R. Hitchcock, MD, MBA, shares his journey as a direct primary care physician and healthcare entrepreneur. Frustrated by long waits and high costs in traditional imaging, he founded Hitchcock Direct Imaging, a cash-only, insurance-free imaging center in Chattanooga, Tennessee.

Dr. Hitchcock discusses how direct care models can improve patient access, the regulatory hurdles he navigated, and the importance of transparency in healthcare pricing. Learn how collaboration, innovation, and patient-focused care are reshaping the healthcare experience.

Connect with him:

Website:

• Hitchcock Family Medicine
• Hitchcock Direct Imaging

Support the show

*Next Coaching Cohort Starts Feb 25, 2026. Launch it in 8 weeks and apply here

--> Record your question easily here

--> Join the Direct Care Society private Facebook group here.

--> Own a DSC practice and want to share your story? Apply here

• EMR I'm currently using in my Direct Care practice Simple Practice
• HIPAA Compliant Email with Paubox Get $250 Credit Here
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us a text

Tired of feeling burned out, trapped, or stuck in a job that drains you? It’s time to take control. In this episode, I break down the mindset shifts, practical steps, and systems every doctor needs to launch a profitable, low-stress direct care practice.

Learn the Single Package Success model, simplify your services, build freedom, and create sustainable income. If you’re ready to level up your career and reclaim your life, this episode gives you clarity, actionable steps, and the confidence to start now.

Support the show

*Next Coaching Cohort Starts Feb 25, 2026. Launch it in 8 weeks and apply here

--> Record your question easily here

--> Join the Direct Care Society private Facebook group here.

--> Own a DSC practice and want to share your story? Apply here

• EMR I'm currently using in my Direct Care practice Simple Practice
• HIPAA Compliant Email with Paubox Get $250 Credit Here
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com