Running any sort of marketing campaign is not for the faint of heart. If the stats are true for you, you will be told "no" 97% of the time... and you need to be able to deal rationally so you can learn, improve, and convert next time.

In this episode, Dave and Charissa talk about the life lessons learned from not only running a marketing department, but building a business from the ground up. These life skills come from defeat and discouragement and produce resistance and resilience. 

Mental health doesn't get the play it deserves. Want to know why? Because it's not sexy and it doesn't sell. There is a reason that Mental Health for Marketers comes as episode 12 and not episode 1... very few people would listen if it were episode 1.

But mental health matters and you know it's something that should matter to you. Unfortunately, it's typically something that we finally look into when we've become burned out, depressed, anxious or worse.

This is your chance to get ahead of the conversation, ahead of the need, and discover a few ways you can prepare your mental health for the moments of trial that are bound to come. In this episode we talk all about the struggle of mental health using the struggle and stories from our hosts, Dave and Charissa. 

This is The Donut Shop Online Marketing Podcast, episode 12, Mental Health for Marketers.

"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do.

But we're not in 2011 anymore and tech years go by faster than dog years do. 

In 2011 it was easy to grow your brand on social networks without spending a dime. Everyone was all about that organic traffic and a few folks were starting to experiment with paid ads.

Today, it's almost the exact opposite. 

You can wait for attention or you can pay for attention and if you're trying to get attention on your brand, you can't afford to wait.

So should you quit trying to figure out the algorithms and just go straight to buying ads... maybe... but maybe not. 

In this episode we look at timeless truths for building a brand on social media, how the value is different than it was in 2011, and answer the question, "Does my business still need to be on social media?" This is The Donut Shop Online Marketing Podcast, Episode 11, Effective Social Media for Business.