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The Doula Darcy Podcast

The Doula Darcy Podcast

Auteur(s): Darcy Sauers
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À propos de cet audio

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!2024 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • "Must Be Nice" - A Mindset Shift That Changed Everything
    Jan 19 2026

    In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through how this lifestyle didn't happen by accident. It happened by methodical design.

    I'm breaking down how you, too, can start aligning your business with the life you truly want, starting with small, sacred decisions.

    What You'll Learn:

    • Why I intentionally arrive early to events I host (and how it changes everything)

    • How I turned my desire for winter sunshine into a business opportunity

    • The key mindset shift that helped me move from martyrdom to empowerment

    • Tiny ways to care for yourself as a business owner and mom

    • How every "yes" is also a "no" - and how to choose wisely

    • Encouragement to stop resenting others and start building what you want

    Links Mentioned:

    • Birth Worker Retreat www.TheBirthworkerRetreat.com

    • My Instagram (for behind-the-scenes content!)
      https://www.instagram.com/thedouladarcy/





      About The Doula Darcy:

      Doula Business Coach & Marketing Strategist

      Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

      With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.

      Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

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    22 min
  • You're Fully Booked… So Why Aren't You Making Enough Money?
    Jan 12 2026
    There comes a moment in many doula businesses when everything is technically "working"… You're getting clients. You're good at what you do. You're busy, maybe sometimes too busy. And yet, the income still isn't where it needs to be. In this episode, I'm talking about the very real (and very common) moment when doulas hit an income ceiling and what to do when you realize that trading hours for dollars simply isn't sustainable long-term. I share my own story of reaching this point a few years into my postpartum doula business: juggling multiple families in a day, racing across town, coming home exhausted to my own kids, and realizing that no matter how hard I worked, there were only so many hours available. And the numbers just weren't adding up. If you've ever thought: "I can't raise my rates any higher…" "I love this work, but I need to make more money" "I don't want to burn out or quit, but something has to change" This episode is for you. In this episode, we cover: Why so many doulas hit an income ceiling 2–3 years into their business The emotional reality of loving the work but needing more financial stability When (and how) to raise your rates - even if you're newer than other doulas in your area How to increase your income without adding more in-person hours Smart ways to enhance your doula packages with add-ons and virtual services How to create downsell offers for families who can't hire you as their full-service doula Why digital products and virtual sessions can be a game-changer The role agencies and passive income streams can play in breaking the income ceiling How to build a doula business that supports your family, your future, and your longevity in this work I also talk about the importance of thinking like a "grown-up" business owner so that you are setting rates that allow you to save for taxes, retirement, your kids' activities, and your future - not just scrape by. There is a way to work fewer hours, help more families, and earn more money. And it doesn't require sacrificing your health, your family, or your love for this work. Ready to take the next step? If you're feeling stuck at this income ceiling and want support figuring out your unique doula "sweet spot", I'd love to help. Join My Doula Village for ongoing support, real conversations, and strategy Or explore 1:1 coaching with me to design a business model and marketing plan that actually fits your life This is the work I love most, to help doulas stay in this profession for the long haul, without burnout, resentment, or financial stress. 💛 Thanks for listening! And I hope this episode gave you at least one nugget you can take with you. About The Doula Darcy: Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and a top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: www.thedouladarcy.com join The Doula Village: www.MyDoulaVillage.com 📲 Follow along on Instagram: @TheDoulaDarcy
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    18 min
  • There Are No Doula Police (So Stop Asking for Permission)
    Jan 7 2026

    If you're a people pleaser (and if you're a doula… chances are high), this episode is for you.

    In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we don't do that in our own lives and businesses.

    From birth rooms to living rooms, doulas are incredible at reminding parents they don't need permission to make decisions that feel right for them. But when it comes to our businesses? Our pricing? Our packages? Our boundaries? We often find ourselves waiting for approval that never comes.

    In this episode, Darcy challenges you to notice where you're asking for permission, hedging, or saying yes out of obligation and invites you to start running your doula business in a way that actually feeds your soul, your family, and your life.

    In this episode, you'll hear about:

    • The surprising parallel between birth advocacy and business decision-making

    • Where doulas unknowingly ask for permission instead of trusting themselves

    • How people pleasing shows up in packages, boundaries, and marketing

    • A powerful reminder that you can always change course

    If you've been playing small, waiting, or holding back because you're worried about what others will think, this episode is your reminder that you don't need permission to build a business that works for you.

    About: The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: www.thedouladarcy.com Join My Doula Village: www.MyDoulaVillage.com 📲 Follow along on Instagram: @TheDoulaDarcy

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    10 min
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