Happy Holidays, my friend! Kirsten Von Busch, Director of Product Marketing at Experian Automotive is back on the show today and this episode kicked off with a hilarious holiday movie quote game, complete with some classics from the 80's, 90's and early 2000's. Then we dove into Experian Automotive’s Q3 EV data: 1.2 million new retail EVs registered in the past year, pushing EVs to nearly 9.9% of all new retail registrations. EV owners are fiercely loyal—82% stay with the same electric brand and 74% buy another EV when upgrading. The Honda Prologue stole the show, grabbing 14% segment share in its debut quarter by converting tons of CR-V, Accord, and Pilot owners. Chevy’s Equinox EV rocketed to the #1 spot in non-luxury EV share, while the affordable EV segment overall gained ground as luxury brands like Tesla slipped. Used EVs are still just 1% of the used market, but a flood of returning leases is coming soon. Q4 sales might dip without some incentives, yet the long-term trend remains electric and upward. Pour some eggnog, throw on the ugliest sweater you own, and hit play, because this episode is equal parts data nerdery and holiday fun.

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Access the latest trends in the automotive market with reports on auto financing, vehicle registration, and consumer preferences. Experian's data scientists compile trend data into quarterly reports to provide you with expert analysis and insights. Once you submit the form to access a report, you will be notified each time a new quarterly trends report is available.

Sign up here

https://www.experian.com/automotive/auto-quarterly-trends

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Check out Experian's EV Resource Page for all things electric vehicle data

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This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more here

https://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone

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Connect with Kirsten on LinkedIn

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

Are you connected with the show on LinkedIn?

https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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Joining us today from Hawaii is Ryan Yamauchi, Co-founder of Keyvo, owner of the vehicle subscription consultancy VYCL, and the guy who’s making it possible to subscribe to a car in paradise. He’s teamed up with returning co-host John Possumato, CEO of DriveItAway, to geek out on one of my favorite topics: truly affordable vehicle access for everyone. In this episode, Ryan gives a masterclass where he describes his "Six Pillars of Vehicle Subscription" which helped an independent Hawaiian dealership quietly turn vehicle subscription into an 800 vehicle success story. Thanks to some creative financing, Ryan shares his method for making monthly wheels affordable for everyone. Instead of trying to torch the traditional dealer model, Ryan's philosophy is to partner with it, giving showrooms a new recurring-revenue program that actually works while saving them from the slow death of aging inventory. Are EV subscriptions the rare business idea that's a true win-win for everyone? We think so. Also, tune in for some seasonal banter where I quiz Ryan and John on their favorite Thanksgiving traditions. And yes, for the record... I make an *awesome* fried turkey. Happy Thanksgiving, my friend!

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Connect with Ryan: ryan@keyvo.com | LinkedIn

Connect with John: john@driveitaway.com | LinkedIn

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This episode is sponsored by DriveItAway. If you’re a franchise dealer, you can now launch a profitable (and scalable) micro-lease to own program with zero upfront costs, to transform your unsold inventory into monthly revenue, effortlessly. And if you want to support DriveItAway’s mission directly, check out their stock on the OTC markets, "DWAY." Learn more at driveitway.com/dealers

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

Are you connected with the show on LinkedIn?

https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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JT Taylor returns to the show after nearly two years, joined this time by co-host John Possumato, CEO of DriveItAway, as we dive into a range of timely topics shaping the automotive industry. “JT” Taylor is a Managing Partner at Accrual Equity Partners (AEP), where he brings nearly 40 years of leadership experience across the automotive, retail, and investment banking sectors. With a career rooted in a deep passion for the automotive industry, JT has built a national reputation as a trusted advisor, operator, and connector across dealership networks, technology ventures, and mobility-related enterprises. As you'll hear in this episode, JT is known for his people-first approach and his ability to bring deep industry insight to both operational and financial decision-making. Press play to hear JT's thoughts on everything from Elon's $878 billion comp package at Tesla, Ford's potential discontinuation of the F-150 Lightning and how used electric vehicles currently represent one of the most cost-effective transportation options in the United States, linking affordable mobility directly to enhanced employment opportunities. Don't miss this rare opportunity to learn from one of the best!

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Press release: Automotive Retail & Investment Banking Leader James "JT" Taylor Joins DriveItAway Holdings Board of Advisors

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This episode is sponsored by DriveItAway. If you’re a franchise dealer, you can now launch a profitable (and scalable) micro-lease to own program with zero upfront costs, to transform your unsold inventory into monthly revenue, effortlessly. And if you want to support DriveItAway’s mission directly, check out their stock on the OTC markets, "DWAY." Learn more at driveitway.com/dealers

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Connect with JT Taylor on LinkedIn

Connect with John Possumato at john@driveitaway.com or on LinkedIn

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

Are you connected with the show on LinkedIn?

https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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