Pure West Energy's transformation from traditional commodity gas to empirical natural gas represents a seismic shift in how the energy industry approaches carbon verification and trading. In this groundbreaking episode, Kelly Bott, Senior Vice President of Corporate Affairs and Sustainability at Pure West Energy, reveals the untold story of how measured, verified energy is becoming the new gold standard in global markets.

Tune in inside: empirical natural gas, verified energy trading, carbon intensity measurement, blockchain-fueled trading systems, AI data centers energy solutions, environmental attribute certificates EACs, MMRV monitoring systems, ISO 14067 mass balance certification, Wyoming energy production, Clean Connect leak detection technology

Pure West Energy has pioneered the transition from traditional gas production to empirical natural gas, where every molecule is measured, verified, and traded based on real data rather than assumptions. This revolutionary approach is reshaping how energy companies think about production, trading, and environmental responsibility. Kelly shares the compelling journey that started with environmental compliance in Wyoming's Pinedale Anticline and evolved into a market-leading position in verified low-carbon energy.

Kelly reveals how Pure West leveraged monitoring, measurement, reporting, and verification MMRV technologies to transform their operations. Using advanced leak detection systems like Clean Connect's visualization cameras and comprehensive mass balance calculations through ProMax modeling, they achieved remarkable emission reductions while creating new revenue streams through environmental attribute certificates.

The discussion dives deep into the technical innovations enabling empirical energy trading, including ISO 14067 certification with mass balance accounting and ISCC standards that allow for book-and-claim transactions. These frameworks enable Pure West to account for every molecule of gas and its associated emissions footprint on an MMBtu basis, creating defensible data for global trading markets.

Take away:

• Empirical natural gas represents the future of energy trading, where verification and real-time data replace industry assumptions

• Environmental attribute certificates EACs function like birth certificates for energy, tracking carbon intensity throughout the supply chain

• Mass balance methodology enables source-by-source emissions analysis, driving targeted operational improvements

• Book-and-claim systems allow global trading of environmental attributes without physical gas delivery constraints

• Premium pricing for verified low-carbon gas incentivizes continued emission reductions across the industry

• AI data centers require reliable energy solutions with verified environmental performance for their net-zero commitments

• Real-time monitoring systems enable immediate operational adjustments and continuous emission improvements

Quote of the show: "The future that I see, and I don't think it's a stretch, this is a data-driven future. It is all about data. It is all about being able to collect, store, analyze, respond to."

This episode provides essential insights for energy professionals, traders, environmental consultants, and anyone interested in the intersection of energy, AI, and blockchain technology. Pure West's success demonstrates how empirical verification creates competitive advantages while driving meaningful environmental improvements.

Subscribe to the Empirical Energy Podcast for more exclusive interviews with industry pioneers reshaping global energy markets. Like this episode and share it with colleagues who need to understand the future of verified energy trading.

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Join Mark Smith and co-founder David Conley as they share the remarkable origin story of Empirical Energy, from sitting in a hot tub during oil field layoffs to revolutionizing how the energy industry measures and trades clean natural gas. This episode takes you behind the scenes of their journey from computer vision leak detection to creating the world's first empirically measured natural gas trading platform.

Tune in to discover how they're solving the massive data problem plaguing the oil and gas industry, why emission factors are fundamentally flawed, and how their technology is enabling producers to get premiums for truly clean energy production. David reveals how they built their first proof of concept in just 90 days and scaled from a single camera detecting fugitive emissions to a comprehensive platform that's changing how energy is measured, verified, and traded.

Key topics explored include the three major causes of emission events they've identified through millions of hours of AI monitoring, the difference between book and claim versus physical energy trading, and why vertical integration is crucial for solving the complexity problem that has plagued differentiated gas programs. Learn about their partnership with traders like Gunvor and how they're creating new markets for empirical natural gas and RNG blending.

Take away points:

• The oil and gas industry relies on emission factors that can be 12 times higher than actual measured emissions

• Computer vision and AI can automate leak detection and reduce the need for dangerous nighttime field visits

• Three main emission events: cold venting, tank overpressuring, and loadout operations

• Empirical measurement enables 40% carbon reduction for data centers switching from default factors

• Book and claim trading allows clean gas premiums while physical infrastructure develops

• Vertical integration reduces complexity and costs compared to multiple vendor solutions

• Blending empirical natural gas with RNG can create net zero fuel products

Chapters:

0:00 - Intro

1:00 - The Hot Tub Moment: Origin Story of Empirical Energy

4:48 - From Computer Vision to Leak Detection Technology

8:15 - Remote Monitoring Revolution in Oil and Gas

11:20 - Three Major Types of Emission Events Discovered

14:40 - The Emission Factor Problem and Regulatory Issues

18:02 - Community Relations and Environmental Stewardship

20:26 - Data Integration Challenges and Solutions

23:54 - ISCC Certification and Trading Mechanisms

27:00 - Carbon Intensity Calculations and Data Center Applications

31:14 - Book and Claim vs Physical Trading Explained

34:39 - Vertical Integration Benefits and Cost Reduction

37:03 - Premium Pricing and Market Opportunities

39:28 - Outro

Quote of the show: "I've never seen a production facility produce an MMPTU of energy over one gram of CO2E per megajoule and they're reporting 12."

Ready to learn how empirical measurement is transforming energy markets? Subscribe for more insights into the intersection of AI, blockchain, and clean energy trading. Like this episode and share it with anyone interested in the future of energy verification and the technologies reshaping how we measure environmental impact.

#EmpiricalEnergy #CleanGas #EmissionMeasurement #OilAndGas #EnergyTrading #AI #ComputerVision #CarbonIntensity #NetZeroGas #EnergyInnovation #Blockchain #LNG #RNG #DataCenters #EnvironmentalTech

Join host Mark Smith as he dives deep with Jana Brodersen from Clean Connect to explore how mass balance calculations and digital twin technology are revolutionizing emissions monitoring and measurement in the oil and gas industry. This episode unpacks the technical foundations behind modern energy verification systems.

Tune in inside: Mass balance fundamentals, digital twin integration, IoT data mapping, ProMax simulation software, emissions monitoring technology, EPA compliance engineering, data fidelity scoring, ISCC certification processes, blockchain energy trading, AI-powered facility monitoring

Take aways:

• Mass balance works like a checking account - tracking what comes in versus what goes out of energy systems

• Digital twins combined with real-time IoT data create powerful facility monitoring capabilities

• Mapping IoT data to simulation software originally took 6 months per site, now reduced to potentially 6 hours

• Data fidelity scores help operators prioritize critical emission devices and measurement accuracy

• Camera monitoring integrated with mass balance calculations provides comprehensive emissions detection

• The future involves AI-powered automated facility management to optimize field personnel deployment

• ISCC certification requires ISO 14067 with mass balance methodology for renewable energy credits

• Multiple mass balances within closed systems allow pinpoint identification of emission sources

Chapters:

00:00 - Intro

00:46 - Jana's Background in Oil & Gas Engineering

02:24 - Introduction to MMRVT Framework 05:33 - Understanding Mass Balance Fundamentals

07:37 - Digital Twin Development with Luminary

10:27 - Streamlining Data Integration Processes

12:03 - Data Fidelity Scoring and Meter Accuracy

14:02 - Combining Visual and Mass Balance Monitoring

18:00 - Future Vision for Automated Operations

20:09 - Outro

Quote of the show: "You have a camera that's now on site that is your eyes for the facility that you can actually see that something is happening that shouldn't be happening, which is emissions."

In the rapidly evolving energy sector where verification and blockchain-fueled trading are dismantling traditional systems, understanding the technical infrastructure becomes crucial. Jana Brodersen brings over 20 years of oil and gas engineering expertise, specializing in process design and simulation using advanced software like ProMax. Her journey from upstream facility design to emissions monitoring represents the industry's pivot toward environmental accountability and data-driven operations.

The conversation reveals how mass balance principles, fundamental to process engineering, now serve as the backbone for renewable energy certification through standards like ISCC. The integration of digital twin technology with real-time telemetry data creates unprecedented visibility into facility operations, enabling operators to track emissions with precision previously impossible.

The discussion explores the challenges of scaling these technologies across hundreds of sites, the importance of data quality through fidelity scoring, and how combining visual monitoring with mathematical models creates robust verification systems. As the industry faces increasing regulatory pressure from the EPA and growing demand for verified clean energy, these technological solutions become essential for operational success.

Don't forget to subscribe to the Empirical Energy Podcast for more insights into the technologies reshaping global energy markets, and share this episode with anyone interested in the intersection of engineering, environmental compliance, and energy innovation.

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