• [00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life.
• [00:10:00] What makes for a successful B2B community and when companies should think of creating one
• [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab connects creatives, founders and fractionals with founders.
• [00:22:00] Challenges and Misconceptions in Community Building
• [00:32:00] Audience building as the new go-to-market

Links

• Book recommendation: Presence process By Michael Brown
• Join the RevGenius community to connect with like-minded professionals.
• Subscribe to the Collab newsletter for insights on collaborative growth.
• Follow Jared Robin on LinkedIn for more updates and advice on community building.

[2:15] From Classical Music to Tech Startup

• Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.

[12:25] Understanding the Upright Project's Impact Model

• A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.

[23:05] Brand Building in the Sustainability Space

• Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.

[29:52] The Decision to Operate as a For-Profit Initiative

• Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..

[35:49] Personal Insights: Books, Cities, and Productivity Tips

• Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.

Links

The Upright Project

Book recommendation: The Non-violent communication

2:16 - Path from operator to angel investor to Atomico scout

19:09 - Advice on early stage marketing

• Marketing focus by stage of growth
• How do you balance performance marketing and brand/organic marketing?
• How do you balance the marketing for end-users vs decision makers?
• Common mistakes 80% of founders make - working as siloed teams

Resource for angel investing

• Ventures Together
• Alma Angels
• Seae Ventures

Book recommendation:

On Identity by Amin Maalouf