The Evolution of Immutable Marketing Laws: From Ries & Trout to Hadrian Stone | Strategic Perception, Brand Positioning, & Machiavellian Influence | Commentary on an Academic Paper
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The Evolution of Immutable Marketing Laws: From Ries & Trout to Hadrian Stone | Strategic Perception, Brand Positioning, & Machiavellian Influence | Commentary on an Academic Paper
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This audio commentary examines the evolution of modern marketing doctrine. From the classical principles outlined in The 22 Immutable Laws of Marketing (Ries & Trout) to the psychological warfare strategies presented in The 23 Laws of Marketing: Master Them or Die by Hadrian Stone. In a digital world driven by algorithms, attention scarcity, and identity signaling, marketing no longer functions as communication, it functions as psychological governance. Brands compete not for customers, but for belief control.
This presentation explores:
- How the original immutable laws shaped the marketing canon.
- Why the digital age renders certain assumptions incomplete.
- How Hadrian Stone's Machiavellian Marketing Framework extends and adapts the classical laws of the attention economy.
Read the full paper:
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Read The 23 Laws of Marketing: Master Them or Die
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This is not persuasion.
This is strategic psychological architecture.
This is Machiavellian Marketing.