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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Auteur(s): Heidi Thompson | Wedding Business Coach Marketing Strategist & Consultant
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À propos de cet audio

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.


Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.


This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!


We'll cover questions like:


Getting More Clients:

  • How do I get more wedding inquiries from my ideal clients?
  • How do I book more weddings as a photographer? As a planner? At my venue?
  • How do I turn wedding inquiries into booked clients?


Marketing Strategy & Channels:

  • How do I market my wedding planning business to stand out?
  • Should I focus on Instagram, Pinterest, Google, or paid advertising?
  • Is it worth it to advertise on The Knot and WeddingWire?
  • What wedding planner marketing and event planner marketing strategies actually work?


Sustainable Growth:

  • How do I market my wedding business on a budget?
  • How do I know if my wedding marketing strategy is working?
  • Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!


With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.


Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

© 2026 Evolve Your Wedding Business
Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Why You’re Still Not Booking More Weddings Even Though You’re Doing All The Things
    Feb 4 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Why are you still not booking more weddings even though you are doing all the things?

    You are showing up on social media. You are following the advice. You are trying to stay consistent. And yet your inquiries are not where you want them to be and booking more weddings still feels frustratingly hard.

    This is something I hear from wedding professionals all the time. The confusion. The exhaustion. The feeling that if you just tried one more thing, it would finally click.

    In this episode, we are talking about the real reason booking more weddings is not happening even when you feel like you are doing everything you are supposed to do. It is not about working harder or adding more to your plate. And it is definitely not about chasing every new marketing tactic that pops up.

    If you are tired of spinning your wheels and want clarity on what is actually keeping you from booking more weddings, this episode will help you see your situation differently and make smarter decisions moving forward.

    Tune in and let’s talk about what is really going on.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/347

    Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Voir plus Voir moins
    12 min
  • Posting More Won’t Fix Your Wedding Booking Problem. Here’s What Will.
    Jan 28 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Why does it feel like you’re posting all the time but your bookings still aren’t where you want them?

    This is one of the most common frustrations I hear from wedding professionals right now. You’re showing up on social media, sharing your work, trying to stay consistent, and yet you’re still dealing with slow inquiries, ghosting, or a calendar that isn’t filling the way it should.

    In this episode, we’re talking about the real reason posting more isn’t fixing your wedding booking problem and what actually needs to change if you want consistent inquiries and better clients.

    Because the issue usually isn’t effort or visibility. It’s what happens after someone finds you, how they experience your brand, and whether your marketing is doing the job of helping couples decide that you’re the right fit.

    If you’ve ever wondered why some wedding pros seem booked out without posting nonstop while you feel stuck spinning your wheels, this episode will help you see what’s really going on and where to focus instead.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/346

    Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Voir plus Voir moins
    19 min
  • Please, I Beg You: Stop Trying to Do Everything. It’s Killing Your Business.
    Jan 21 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Are you trying to do all the things in your wedding business and still feeling like nothing is really working?

    If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this episode is for you.

    So many wedding pros believe the answer to growth is doing more. More platforms. More offers. More content. More hours. But that mindset is often the very thing keeping your business stuck.

    In this episode, I am breaking down why wedding business focus matters more than ever right now and how trying to do everything is quietly killing your momentum. I am sharing what I see behind the scenes with wedding professionals who are booking consistently and working fewer hours and why their success has nothing to do with hustle or doing more marketing.

    If you are feeling overwhelmed, pulled in too many directions, or unsure what actually deserves your attention, this conversation will help you rethink how you approach your time, your marketing, and your decisions so your business can finally move forward in a way that feels sustainable.

    This episode is about cutting through the noise, getting clear on what actually matters, and building a wedding business that works without burning you out.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/345

    Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Voir plus Voir moins
    18 min
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