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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Auteur(s): Heidi Thompson | Wedding Business Coach Marketing Strategist & Consultant
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À propos de cet audio

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.


Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.


This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!


We'll cover questions like:


Getting More Clients:

  • How do I get more wedding inquiries from my ideal clients?
  • How do I book more weddings as a photographer? As a planner? At my venue?
  • How do I turn wedding inquiries into booked clients?


Marketing Strategy & Channels:

  • How do I market my wedding planning business to stand out?
  • Should I focus on Instagram, Pinterest, Google, or paid advertising?
  • Is it worth it to advertise on The Knot and WeddingWire?
  • What wedding planner marketing and event planner marketing strategies actually work?


Sustainable Growth:

  • How do I market my wedding business on a budget?
  • How do I know if my wedding marketing strategy is working?
  • Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!


With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.


Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

© 2025 Evolve Your Wedding Business
Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn
    Dec 17 2025

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026.

    So what actually matters now when it comes to wedding SEO and how do you get found by more engaged couples?

    In this episode, we are digging into what is really happening with search, how AI is influencing search, and what wedding professionals need to understand if they want to stay visible.

    We talk about how couples search today, what Google is rewarding now, and why SEO for wedding pros is not just about keywords anymore.

    If you want to get found on Google as a wedding vendor, understand how SEO for photographers and other wedding pros is evolving, and make smarter decisions about your website moving forward, this episode will give you clarity.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/340

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Voir plus Voir moins
    52 min
  • Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews?
    Dec 10 2025

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Are you still Advertising On The Knot and WeddingWire because you are afraid to lose your reviews if you stop paying? You are not alone. So many wedding pros tell me they feel stuck. They are spending hundreds every month to advertise on The Knot or advertise on WeddingWire, but the leads are slow, the inquiries are cold, and they are starting to wonder if any of this is even worth it.

    If you have ever asked yourself is WeddingWire worth it or felt pressure to keep paying just to keep your hard earned reviews visible, this episode is for you.

    Today we are looking at what is really going on behind that fear and how directories use your reviews to keep you on the hook. Before you make another payment, you need to hear this.

    If you want to make smarter decisions about your marketing and get clear on whether these platforms should still have a place in your strategy, you are in the right place.

    Tune in and let’s talk about what is really happening when you feel trapped by directory advertising.

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup


    ***
    Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

    It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

    🎧 Listen for free now: evolveyourweddingbusiness.com/secret

    Voir plus Voir moins
    15 min
  • Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss
    Nov 23 2025

    Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday

    Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.

    The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.

    Whether you want better systems, stronger marketing, or tools that make your life easier, these are the offers that will truly move the needle for you. No fluff. No noise. Just the five deals you do not want to miss.

    If you want to hit the ground running in 2026 and make smart choices instead of impulse buys, this episode is for you.

    Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup


    ***
    Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

    It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

    🎧 Listen for free now: evolveyourweddingbusiness.com/secret

    Voir plus Voir moins
    16 min
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