The Ex-Files | Blending and Blend Theory Ep. 7
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The Ex-Files | Blending and Blend Theory Ep. 7
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Takeaways
- Blending aims to create a coffee better than its individual components.
- Creating iconic blends is essential for brand identity.
- Marketing cannot compensate for poor blending practices.
- Consistency in blends fosters customer loyalty.
- Simplicity in coffee offerings can be more effective than complexity.
- Managing a limited number of offerings can enhance brand focus.
- Blending for price point is a critical consideration for roasters.
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