In this rare and deeply personal conversation, Colin Nightingale, Associate Artist at Punchdrunk and Co-founder of Right/Left Project, takes us on an immersive journey through his creative evolution. From his early days immersed in London’s underground music and DIY culture to co-shaping some of the most iconic immersive theatre productions of the 21st century, Colin shares the moments that shaped his path.

We explore the origin story behind Punchdrunk’s masked worlds, the power of atmosphere in storytelling, and how emotional design continues to guide his work today. Whether it’s transforming derelict warehouses or crafting meditative audio experiences for overwhelmed audiences, Colin’s perspective invites us to rethink how we build experiences that people truly feel.

⏱️ Episode Chapters:
00:00 Colin's Unique Journey into Immersive Experience Design
08:05 The Cultural Landscape of London in the 80s and 90s
12:20 Early Career and the Transition to Creative Work
14:36 Life and journey into Punchdrunk
15:07 Finding Opportunities in London's Creative Scene
16:52 Finding My People: The Journey Begins
21:42 Finding Punchdrunk: The Lost Persons Parties
25:41 The Transformative Power of Space: Punchdrunk's Inspiration
30:40 From Concept to Reality: The Evolution of Punchdrunk
34:59 Navigating Growth: Balancing Creativity and Commercial Success
54:44 Collaboration and Communication in Creative Processes
56:42 The Influence of DJ Culture on Sound Design
58:57 Exploring Three-Dimensional Music Experiences
01:01:29 The Journey of Beyond the Road Project
01:06:18 Transitioning from Punch Drunk to Independent Artistry
01:07:23 Creating Calm and Meditative Spaces
01:14:45 The Importance of Disconnecting in a Digital Age
01:25:58 An Invitation to Mindfulness and Exploration

Colin's Bio and Links
Colin Nightingale is a British artist, creative producer and curator with over two decades of shaping audience experiences through cross-disciplinary storytelling. Holding a 1st Class Honours degree in Management and a background in music, DJ culture, event production, and outdoor arts festivals, Colin brings a unique blend of creative and operational expertise to the world of immersive performance.

In 2002, Colin encountered one of Punchdrunk's early experimental works in London and was instantly drawn to its groundbreaking approach to theatre. His connection with the company's founder, Felix Barrett, quickly evolved into a lasting creative collaboration. From 2003 onwards, Colin became a key member of Punchdrunk's core team, contributing to major productions such as Woyzeck, Faust, The Masque of the Red Death, Sleep No More (productions in Boston, New York, Shanghai and now Seoul), The Drowned Man and The Burnt City. He also co-conceived with Barrett, and produced unique projects including Tunnel 228, a collision of Visual and Art and Performance and Vescovo, a one off collaboration with the rock musician Jack White & XL Recordings. Over the years, he has held roles including Senior Producer, Creative Producer, and Audience Experience Curator, helping shape the company's globally influential immersive theatre experiences.

In 2019, along with artist and sound designer Stephen Dobbie, he founded A Right/Left Project, a creative studio specialising in immersive sound and art installations. Their recent work includes ORIGIN (2024), a bespoke deep listening experience at Dunham Massey, a National Trust historic property in Cheshire, as well as Beyond The Road, a genre-blending audio-visual walk through album installation in collaborated with James Lavelle/UNKLE that premiered at Saatchi Gallery (2019) before enjoying an extended 6 month run at Alt1 Gallery at The Hyundai Seoul (2021).

He continues to serve as an Associate Artist at Punchdrunk but his core focus is now A Right/Left Project, allowing him and Stephen to explore a range of collaborations and interests that fuse music, sound, and immersive storytelling to reimagine how audiences experience art.

Links
LinkedIn: https://www.linkedin.com/in/colin-nightingale
Website: https://www.arightleftproject.com/about

In this episode of The Experience Designers, Steve is joined by James Warren, expert storyteller, experience strategist, and founder of Share More Stories to explore how storytelling unlocks deep human connection and business insight.

Together, they unpack the true power of stories: as tools for building trust, designing immersive experiences, and revealing hidden emotional truths that traditional surveys and metrics often miss. James shares his personal journey from childhood storytelling to launching a platform that uses AI and narrative analytics to transform how brands understand their customers and employees.

The conversation explores:

• The shift from storytelling to storyliving
• How emotions in stories reveal untapped insights
• The link between employee experience (EX) and customer experience (CX)
• Why belonging and trust are core to both culture and performance
• And how leaders must listen, reflect, and design for impact, not just intention

If you’re in brand strategy, customer experience, HR, insight, leadership, or simply passionate about the human side of business this episode is a must-listen.

⏱️ Episode Chapters:
00:00 – Introduction and Warm Welcome
00:18 – The Essence of Storytelling
03:11 – Evolution of Storytelling
05:10 – Immersive Storytelling Experiences
07:05 – Storytelling in Travel and Retail
14:06 – Personal Storytelling Journey
15:21 – Leveraging Storytelling for Business Insights
22:03 – Challenges in Storytelling and Research
31:32 – Analyzing Customer Stories for Emotional Insights
32:28 – Integrating AI for Deeper Emotional Understanding
34:48 – The Intersection of Customer and Employee Experience
37:00 – The Relationship Between Employees and Customers
38:36 – Building Trust Through Story
42:55 – Creating Belonging in the Workplace
45:34 – Empathy at Scale: Designing for Real Impact
51:52 – Leadership’s Role in CX + EX Transformation
54:44 – Storytelling, Inclusion, and Community
59:10 – Reflections on Human Connection and Purpose

James' Bio and Links
James Warren is the Founder and CEO of Share More Stories, a human experience insights company. The company’s primary offering is the SEEQ Platform, which helps organizations and brands uncover the emotional drivers behind employee and customer experiences.
James is a researcher, strategist, writer and facilitator who blends storytelling, AI, and insights to help companies better understand themselves, their customers, and their communities.
With nearly 30 years of experience in marketing, insights, strategy, and innovation, he is passionate about the intersections of humanity, technology, brands, communities, and culture. An active community leader, he volunteers on several boards. He studied economics and literature at Princeton, and creative writing at Columbia. Originally from New York, James now calls Richmond home.

Links
LinkedIn: https://www.linkedin.com/in/james-warren-seeq/
LinkedIn: https://www.linkedin.com/company/share-more-stories/
Instagram: @warrenjwric
Instagram: @sharemorestories
Website: sharemorestories.com | SEEQPlatform.com

Join us as we talk with Laura Hess, who attended 500 experiences in 5 years, about building a 25-point “Remarkable” rubric for scoring immersive theatre, fine-art installations, XR activations, brand activations, and more....

Learn how intentionality, multi-sensory design, and post-show reflection can help creators craft moments that truly resonate, transport audiences into flow states, and leave a lasting impact. Tune in for practical experience design tips, real-world case studies (including Hermès’s non-transactional activation), and a fresh framework for evaluating remarkable experiences.

DOWNLOAD the REMARKABLE experience report - https://www.reuleaux.world/#remarkable-2025

Laura Hess is an experience strategist for interactive and immersive mediums. She champions experiential design and its power to move and change people for the better. Past projects include brand activations, experiential marketing, participatory theatre, film, VR, installation art, and themed entertainment.

Drawing from her interdisciplinary background, she specialises in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.

In 2021, she founded Reuleaux, an experiential consultancy. She’s also a founding member and advisor for the World Experience Organization and No Proscenium’s arts editor. After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, she has no plans for another degree with a longer title.

Contact links

https://www.linkedin.com/in/hess-laura
https://www.reuleaux.world/
https://laurahess.substack.com/

Chapters

00:00 The Journey of Exploring 500 Experiences

04:55 The Importance of Reflection in Experience Design

09:10 Creating the Remarkable Model

14:57 Understanding the Components of the Remarkable Model

20:45 Evaluating Experiences: The Rubric Explained

28:38 Understanding Experience Scoring

31:33 The Importance of Flow and Connection

33:43 The Role of Audience Participation

35:57 Navigating Commercial vs. Meaningful Experiences

38:28 Intentionality in Experience Design

41:43 Hermes: A Case Study in Non-Transactional Experiences

47:02 Cultural Exchange and Brand Relationships

51:12 Themes in Experience Design

54:24 The Shift Towards Intentionality in Experiences

54:58 Sensorial Aspects: The Key to In-Person Engagement

56:31 The Power of Live Performers in Experiences

59:47 Exploring the Beyond Cognition Case Study

01:03:32 The Importance of Sensory-Driven Experiences

01:04:38 Reflections on Experience Design and Improvement

01:10:08 The Need for Reflection and Iteration in Design

01:12:00 Closing the interview and contacting Laura