What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates.

Or, as she calls them, your fan club.

In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.

We also cover:

• Why loyalty is about consistent brand promises, not just transactions
• How an “inch wide, mile deep” focus helps Voyado outperform broader platforms
• The demographic insights that shape different customer journeys
• How to connect online and offline retail experiences seamlessly
• Why user-friendly tech is replacing heavy enterprise systems in retail

If you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between.

In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution.

We also cover:

• Why the biggest barriers to progress aren’t technical, but organisational
• How COVID accelerated a more balanced, blended approach to retail
• The untapped opportunity of impulse purchases across digital + physical channels
• Why unified commerce means mapping every customer touchpoint, not just selling platforms
• How retailers can embrace composable architecture without a costly “rip and replace”

If you’re in retail, technology, or customer experience, this is a powerful conversation on breaking down silos, rethinking digital transformation, and creating the seamless journeys today’s customers expect.

#RetailTech #UnifiedCommerce #CustomerExperience #RetailInnovation #Omnichannel #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook.

In this episode of The FODcast, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to unpack the deep structural shifts happening across the digital landscape.

We cover:

• Why data sovereignty is now a board-level concern in pharma, manufacturing, and financial services
• What Switzerland can teach us about protecting intellectual property in cloud-first environments
• How AI is disrupting the traditional software licensing model - fast
• Why practical AI tools often beat cutting-edge features when it comes to ROI
• What the future holds for developers, service providers, and software vendors alike
• How change management can begin with technology (if you want to win hearts and minds)

If you're involved in digital transformation, evaluating your AI strategy, or rethinking your tech stack, this one is essential listening.

🎧 Tune in now

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/