The creative director is the most underrated hire right now. Zach, Corey and Nick discuss.

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Vibe marketing in 2025. Are you utilizing the tools available?

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.

In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.

You'll learn:
-Why trust is the real bridge between product and sales
-How bad aesthetics create doubt (and drive customers away)
-Why chasing design trends is a branding trap
-How to know if you're replaceable in your market
-What your brand story says about your vision—and your future

Featuring insights from April Dunford, Jason Cohen (WP Engine), and legendary adman Eugene Schwartz, this episode is a crash course in identifying and fixing brand trust issues before they kill your growth.

🎙️ Brought to you by Conversion Factory – product marketing for SaaS founders.

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE