Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life.

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Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life.

This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually learning, and always looking for new ways to serve her audience.

Today, Mary gets over 600,000 monthly blog page views and brings in revenue through ads, affiliate links, and brand partnerships. She shares more about her Instagram strategy (with over 500k followers), including her tips for viral Reels, how she uses Grocers List to capture emails, make deep links, and customize meal plans, and how working with a management company has transformed her brand partnerships.

• How to be intentional with your affiliate strategy and deep linking — By using deep linking on the Amazon affiliate links she shares, Mary has boosted her conversion rate from 5% to 21%, a massive jump that now brings in around $100/day in revenue. She recommends using tools strategically to lower costs, like applying deep links only on Instagram, and doubling down on what converts.
• How to use tools to bring social followers into your email ecosystem — Switching from ManyChat to Grocers List helped Mary streamline subscriber growth and increase engagement (the “save to email” feature led to 3,000 new subscribers in just a few months)! Mary also explains her process for creating and promoting an ebook opt-in on Instagram.
• How to make weekly meal plans for your email list — One of the ways Mary has added value for her email subscribers is by sending out a weekly Friday morning email with a meal plan for her subscribers with a curated grocery list. She explains how she formats and customizes these resources with very little effort in this episode!

Resources:

• Mary’s Whole Life
• Mediavine
• Raptive
• Reels for Food Creators Course
• Bailey Campbell on Instagram
• What Molly Made
• Tastemaker Conference
• Canva
• Etsy
• How Recipe Creators Can Increase Affiliate Sales With Amazon Deep Links
• The Food Blogger Pro Podcast: Maximizing Affiliate Revenue with Deep Linking
• Ecko Digital Media
• Applegate
• Jovial Foods
• Follow Mary on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Grocers List.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum.

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Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time.

Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you!

• How to repurpose old content — Lindsay discusses how she has been breathing new life into older recipes by organizing and packaging her existing content into resources and opt-ins that can a) provide value to readers and b) drive followers to sign up for the Pinch of Yum email list.
• Pinch of Yums’ current Instagram process and strategy — Lindsay shares her current content strategy for Instagram and how she’s been rethinking the value of Instagram in her business. Historically, she viewed Instagram primarily as a means to build awareness around the brand and new recipes, but she is now being more strategic about the Instagram to email pipeline. She explains her practical tips for getting started with this mindset shift in this discussion!
• How to make the most out of DM for automation tools — Lindsay first tried out a DM for automation tool to drive site traffic a few years ago, but didn’t like how it cluttered her Instagram inbox and made engaging with readers more difficult. So she abandoned it! Recently, however, she tried again (this time with Grocers List) and has had great success building her email list. In this interview, she explains what changed her opinion on these tools (and shares the Instagram inbox organization tip you need)!

Resources:

• Pinch of Yum
• Skinnytaste
• Grocers List
• Grace and Vine Studios
• 22 Healthy Freezer Meals (That You’ll Actually Love)
• Freezer Meals Instagram Post
• Follow Lindsay on Instagram and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Grocers List.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.