• The Fractional CFO Show with Adam Cooper

  • Auteur(s): Adam Cooper
  • Podcast

The Fractional CFO Show with Adam Cooper

Auteur(s): Adam Cooper
  • Résumé

  • Every small business owner needs financial advice to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals. If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.

    © 2025 The Fractional CFO Show with Adam Cooper
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Épisodes
  • The Value Gap - Do or do not. There is no try.
    Apr 23 2025

    This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services.

    Some of my personal highlights from the conversation include:

    ✅ Why clients struggle to see your worth.

    ✅ The sweet spot between “art and science” when selling services.

    ✅ The importance of systemising delivery with repeatable frameworks.

    ✅ Tools to turn advisory chats into valuable and commercial outcomes.

    ✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally.

    This one's packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value... but did I explain it well enough?”

    Business Book Bonus Section:

    The Grapes of Wrath: https://amzn.eu/d/4SCeJHp

    What Got You Here Won't Get You There: https://amzn.eu/d/3n48q3K

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    39 min
  • Marketing and Technology Driven Storytelling
    Mar 25 2025

    This week, I had the pleasure of sitting down with @Gerri Phillips, Co-Founder and Chief Experience Officer of @Cue Gravity - a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital.

    While Cue Gravity is already working with top-tier brands across the U.S. Gerri is now leading the U.K. charge, focusing on bringing that U.S.. experience and success to the UK.

    🌟 Some of the most interesting parts of our conversation were:

    ✅ Why UK businesses are more sceptical of tech innovation than the U.S.

    ✅ How content, technology, and storytelling combine to drive retail performance.

    ✅ What Gerri’s learned about building a support network when you’re starting out.

    ✅ What it’s like launching in a new country with no team, no pipeline, and no profile.

    ✅ Why “tech for tech’s sake” is a problem, and how to avoid it with a strategy-first approach

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    34 min
  • From Data to AI How Martech is Evolving
    Mar 11 2025

    This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies.

    We covered:

    ✅ The move from traditional marketing to AI-driven, data-led strategies.
    ✅ The transition from a consulting business model to a scalable SaaS offering.
    ✅ The financial metrics that drive e-commerce success and sustainable growth.
    ✅ How businesses, big and small, can use AI to improve customer acquisition and retention.
    ✅ The importance of balancing creativity and data in a world increasingly shaped by automation.

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    45 min

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