12. Ranching Advocacy with Tucker Brown

Ranching isn’t just about raising cattle—it’s about telling the story of where beef comes from and why it matters. Few do that better than Tucker Brown of R.A. Brown Ranch in Texas.

In this episode of The Future of Beef Show, Tucker shares how he’s using humor, transparency, and digital storytelling to connect consumers with the people behind their food. As a sixth-generation rancher, he’s bringing fresh energy to ranching advocacy while still grounded in the values that built his family’s operation.

What You’ll Learn:

- Why advocacy matters for the next generation of ranchers

- How Tucker uses storytelling to connect with consumers and urban audiences

- The role of humor and authenticity in building trust

- Ways producers can amplify their own voices to support the beef industry

- Why transparency and openness are powerful tools for ranching’s future

Links:

Future of Beef Show: www.futureofbeef.com

Follow us on Facebook - Instagram - TikTok

Connect with Tucker Brown: instagram.com/tuckerbrownrab/

Learn more about R.A. Brown Ranch: https://www.rabrownranch.com/

Breedr: www.breedr.co

Farm Journal: www.farmjournal.com

Corteva Agriscience: www.rangeandpasture.com

Markets don’t have to be a mystery. Dave Weaber breaks down the numbers—and how producers can use them to stay ahead of the game.

In this episode of The Future of Beef Show, we sit down with beef industry analyst Dave Weaber, who brings decades of experience helping producers, packers, and retailers understand the economics that drive our business.

Dave breaks down the market forces shaping cattle prices, consumer demand, and packer margins—and explains what those numbers really mean for cow-calf producers, feeders, and everyone along the chain.

From the value of grid marketing to the impact of consumer trends on your bottom line, Dave makes complex economics plainspoken and practical. His insights challenge us to think beyond the ranch gate, connect our herds to the bigger beef business, and capture more value from the cattle we produce.

If you’ve ever wondered how to make sense of cattle markets—and how to use that knowledge to make better decisions for your operation—this is a conversation you don’t want to miss.

Links:

Future of Beef Show: www.futureofbeef.com

Connect with Dave Weaber: www.linkedin.com/in/dave-weaber-a87bb34/

Terrain Ag: www.terrainag.com

Farm Credit Services of America: www.fcsamerica.com

Breedr: www.breedr.co

Farm Journal: www.farmjournal.com

Corteva Agriscience: www.rangeandpasture.com

Welcome to the 10th episode of The Future of Beef Show: Feedyard Health with Dr. Dan Thomson. From the feedlot pen to the packer line, every decision made around cattle health ripples through performance, profitability, and public trust. In this foundational episode, Dr. Dan Thomson—a PhD nutritionist, DVM, and managing partner at PAC—joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to map the entire lifecycle of animal health and welfare in modern beef systems. With decades of feedlot consultation experience and influence on industry standards from McDonald’s to Cactus Feeders, Dr. Dan shares what it really takes to build a connected, resilient health system: early data capture, strong veterinary relationships, consistent animal handling, and a shift from reactive treatments to proactive management. From vaccine timing and calf colostrum to labor shortages and AI-driven health tags, this episode connects dots across cow-calf, backgrounding, and feedyard stages in ways few others can. What You’ll Learn: How feedyards can reduce death loss with early detection and low-tech fixes Why trust and acclimation are essential to spotting disease before it’s too late The truth about antibiotic stewardship—and how to manage use without sacrificing care How technology (from wearable tags to AI) enhances, not replaces, human expertise What “whole lifecycle” animal health really means—and how it pays off Links: 🌐 Visit the show page at www.futureofbeef.com 🐄 Learn more about PAC at www.pacdvms.com 📱 Explore the award-winning Breedr App at www.breedr.co 💻 Connect with Drovers: www.drovers.com For more stories about advancing animal health, diagnostics, and sustainability across the beef supply chain, visit www.futureofbeef.com.