In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inner workings of Minecraft's experimentation program.

We dive deep into:• The "Spillover Effect": Unique challenges of A/B testing in a multiplayer game environment and how to solve them.• Delivery vs. Growth Mindset: Why simply shipping features isn't enough and how to shift focus to measurable outcomes.• The Ladder of Evidence: Why tests backed by user research have a 50% success rate compared to the industry average.• 3 Pillars of Experimentation: Trustworthiness, Velocity, and Democratization—and why trust must always come first.

Whether you're a Product Manager or Growth Marketer, Tim's insights on building a culture of evidence-based decision-making are invaluable.

Join host Matt Wright with Brent Kostak and David Arbour from Adobe as they reveal how the new Experimentation Accelerator is transforming digital experimentation through AI automation, causal insights, and agentic workflows.

Learn how Adobe is helping brands scale testing velocity, uncover deeper experiment insights, and unify teams across marketing, product, and analytics. Featuring early beta results, real-world use cases, and practical advice for adopting AI-driven experimentation successfully.

Are your experiments too safe? In this coffee break episode of The Conversion Podcast, Matt and Steven reveal how to build an experimentation “risk profile” that balances safe, incremental wins with bold bets your competitors are too nervous to run.

You’ll learn why treating your test backlog like an investment portfolio unlocks competitive advantage, how A/B testing acts as your safety net, and real-world examples where high-risk experiments drove massive gains, from Domino’s delivery fees to SaaS free trial removals.

Whether you’re running CRO programs, growth experiments, or digital product tests, this episode shows you how to reduce fear, maximise ROI, and scale with confidence.