The Gnarbell Code: Discipline, Culture, & Powerlifting with Levi Parker
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In this powerful episode of the Killer Growth Podcast, Samuel sits down with Levi Parker, founder of The Gnarbell, one of the most unique and culture-rich gyms in the Midwest.
Levi shares the full story — from playing college baseball, to conquering a fear of heights as an ironworker, to the morning he turned his truck around and walked away from a steady union job because something in his chest told him there was more.
What began as a basement gym and a handful of clients has become a full-blown movement: a private, culture-first, no-sign-on-the-door, earn-your-way-in training sanctuary built on discipline, consistency, and community.
Levi opens up about burnout, imposter syndrome, the moment he nearly quit, and how seeing other people win — youth athletes, dads, competitive lifters — kept him going.
From 4 A.M. crews to 10x bodyweight totals, from moving elephants at the zoo to spotting 1200-pound squats, to building a brand with a three-headed wolf at its core—this is the story of a man strengthening a small town and inspiring lifters around the world.
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