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The Go To Aesthetics Coach

The Go To Aesthetics Coach

Auteur(s): Kayla Petrasek
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À propos de cet audio

Welcome to "The Go-To Aesthetics Coach Podcast!" I'm your host, Kayla Petrasek, Join me as I dive into the thriving world of medical aesthetics. We’ll interview industry experts weekly and explore strategies to take your clinic to the next level. Let’s make it happen from marketing to sales to products and devices!2023 The Go To Aesthetics Coach Art Gestion et leadership Économie
Épisodes
  • Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand
    Jul 16 2025

    🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand

    Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™

    Episode Summary:


    This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be.

    If you’ve ever felt caught between who you were and who you’re becoming — this is your invitation to evolve.

    In this episode, we cover:

    • Why identity misalignment is the real reason your business might feel stuck

    • The masks we wear as entrepreneurs: Perfectionist, Hustler, People-Pleaser, Best Kept Secret

    • Kayla’s personal story of identity evolution from employee to award-winning rep to CEO

    • How to visualize and name your future self (and why that changes everything)

    • The emotional side of reinvention: fear, bravery, and the courage to be seen

    • How AI and automation can support the identity shift (without losing your soul)

    Key Takeaway:


    Your business only grows to the extent that you do. When you shift your identity, your results follow — and the world responds to the version of you who fully owns her vision.

    Homework Mentioned:


    Grab the free Masquerade Identity Shift™ Homework Guide to journal through the full transformation:


    📥 Download the workbook

    Quote from Kayla:

    “You can’t scale your business without scaling your identity. The most authentic thing you can do is grow into more of who you truly are.”

    🎧 Tune in and transform:


    Available now on Spotify, Apple Podcasts, and all major platforms.

    🔗 Links & Resources:

    • Book a free Aesthetic Accelerator Audit Call: www.allora-agency.com/audit

    • Connect on Instagram: @the.go.to.aesthetic.coach

    • Want access to the full course? Check out the link in bio on Instagram and DM for a discount code
    • Explore the Masquerade Course: www.allora-agency.com/masquerade

    💬 Loved this episode? DM “SHIFT” on Instagram to get a special resource on identity and energetics in business.

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    48 min
  • Episode 29: Magnetic Branding - The Identity Shift That Attracts Clients, Wealth & Real Success
    Jul 14 2025
    🎙️ Podcast Title:

    Magnetic Branding: The Identity Shift That Attracts Clients, Wealth & Real Success

    🔥 Episode Description:

    In this powerful solo episode of The Go-To Aesthetics Coach, Kayla dives deep into the truth behind magnetic branding—and why it’s not about surface-level visuals or catchy taglines.

    It’s about who you are, how you show up, and the energetic frequency you carry in your business.

    If you're feeling like you're doing "all the right things" but still not attracting the right clients, not growing fast enough, or not hitting the income levels you know you’re capable of—this episode is for you.

    Kayla shares the core identity shifts and human connection principles that unlock visibility, revenue, and long-term success in the aesthetics industry.

    💡 What You’ll Learn:
    • Why your expectations shape your results more than your wants or needs

    • The branding mindset shift that turns cold audiences into raving fans

    • How to connect with your audience on a real, human level (and why most clinics get this wrong)

    • The truth about visibility vs. magnetism—and why showing up differently changes everything

    • How to align your business identity with the version of you that creates real wealth

    🎯 Connect & Grow:

    Ready to attract more aligned clients and scale your aesthetic business with purpose?


    💬 DM “IDENTITY” on Instagram @the.go.to.aesthetic.coach to get instant access to our Brand Clarity Exercise and learn more about The Aesthetic Accelerator™.

    How to Connect with Kayla Petrasek:

    🔗 Website: www.allora-agency.com
    📧 Email: kayla@allora-agency.com
    📲 Instagram: @the.go.to.aesthetic.coach
    💼 Book a Free Clinic Audit Call: Link in bio on insta

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    52 min
  • Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning
    Jul 7 2025
    Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning 💼 Episode Summary

    In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field.

    Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the business-critical skills every clinic needs to master—including personalized consultation techniques, realistic patient education, and the integration of regenerative medicine into aesthetic protocols.

    This episode is packed with tangible takeaways for injectors, clinic owners, and industry professionals who want to operate at a higher level and stay ahead of emerging trends in client care, clinical outcomes, and aesthetic innovation.

    💡 Strategic Takeaways
    • Longevity in aesthetics is earned through results, trust, and consistency.

    • Authority isn't claimed—it's built through years of client results and education.

    • Natural-looking outcomes are the future: patients want enhancement, not exaggeration.

    • Retention starts with personalized care and consultation structure.

    • Regenerative medicine will be a pillar in modern aesthetic protocols.

    • Wellness, skincare, and advanced devices must work together for holistic results.

    • Aesthetic leaders must be proactive in patient education to manage expectations.

    • Time in the industry isn’t enough—you need a refined approach and innovation lens.

    🔊 Top Sound Bites

    “You have to do the time.”
    “I treat everybody as an individual.”
    “Injectable is the undetectable.”

    Episode Chapters

    00:00 – Introducing Raquel Merlini: 30+ Years of Clinical Experience
    05:19 – The Role of Women Leaders in Elevating Medical Aesthetics
    10:38 – From Patience to Profitability: Building Long-Term Authority
    16:03 – Structuring a Personalized Client Journey That Converts
    21:24 – Consultation Frameworks That Manage Unrealistic Expectations
    27:41 – Trust and Retention: The Backbone of a Scalable Practice
    32:29 – Why 'Natural' Is the New Premium in Aesthetics
    38:04 – Sculpting the Lower Face: Precision-Driven Techniques
    47:06 – The Future of Regenerative Aesthetic Medicine & How to Prepare

    📍 Connect with Raquel Merlini

    For advanced consultations, injector mentorship, or to visit R Skin Aesthetics in Michigan:

    🔗 Website: www.rskin.net
    📸 Instagram: @rskinadmission

    💬 Enjoyed this episode? Let’s keep growing together.

    If you got value from this episode, here’s how you can support:

    Leave a quick Google review for host Kayla Petrasek to help more aesthetic professionals find the show:
    👉 Leave a Review Here

    📸 Share a screenshot of the episode on Instagram and tag us to help empower our aesthetic community.

    📩 Want to be featured? Send your story or request to kayla@allora-agency.com to be considered for a future guest spot on The Go-To Aesthetic Coach podcast.

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    54 min

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