Sarah shares real stories from beta testers using The Good Food CFO financial strategy software for the first time:

* A founder running five sales channels discovered their revenue tracking wasn’t set up to support strategic decision-making

* A 16-year bakery owner finally understood where profit actually goes when monthly debt payments take it right back out

* A founder learned why categorizing marketing expenses as cost of goods sold makes their numbers nearly impossible to interpret

The software isn’t just a tool—it’s revealing the blind spots that most founders don’t even know they have. Tune in for practical insights about organizing your financial foundation and unlocking better decision-making in your business.

Want this same clarity in your food business? Join our waitlist for 50% off your first month’s subscription.

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality.

Sarah and Kelley dig into the strategic path most founders overlook, exploring:

* Why regional growth beats racing for national distribution

* How mission and values guide major business decisions (including which distributors to work with)

* The evolution from founder to CEO and knowing your end game from day one

* Why slow, intentional scaling protects quality and profitability

* The reality check every founder needs: you don’t have to be the next RX Bar

* Building with strategy first—not just hoping for viral growth

Kelley’s honest perspective on defining success differently offers a refreshing alternative to the “grow fast, exit big” narrative. This conversation redefines what CPG success can look like when you build on your own terms.

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

Margins matter—but what’s the rest of the financial strategy that transforms good margins into actual profitability and positive cash flow?

Sarah lays out the complete three-part framework behind “Profit by Design,” the philosophy helping food founders escape the 70% failure rate. Beyond product margins, you need clarity on your true operating expenses and the ability to build financial scenarios that answer critical questions: How many units do I need to sell to break even? How much capital will this really take? How long until I stop reinvesting?

Sarah shares the story of a baker whose scenario modeling revealed she’d need to bake cookies around the clock just to break even—saving her from launching an unsustainable business. Learn why planned losses are easier to navigate than surprises, how to know if you’re on or off track each month, and why having this complete financial roadmap transforms entrepreneurship from constant uncertainty into strategic execution.

This is the missing link between understanding your margins and building a food business that actually works financially.

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT