From Bea Bellingham’s overnight Google Ads disaster to the $96.5 million BOM website fiasco, our ladies discuss what these tech blunders reveal about vulnerability, accountability and the realities facing makers who depend on online platforms. They explore FOMO-fuelled marketing, why content matters more than ever, and how collaboration and communication shape creative success.

Segments include:

• From Scroll to Cart
• Gruen Lite
• Making News
• This Week I...

What we cover in this episode:

• The Google Ads hack that drained a maker’s bank account and the limits of platform protections.
• Why the BOM’s multimillion-dollar website rebuild became a lesson in empathy, accessibility and user experience.
• How FOMO marketing drives online shopping and what eBay LIVE reveals about buyer behaviour.
• Why geographical indication laws are reshaping European craft identity.
• The Mad Men remastering fail that proves file choices and aspect ratios really do matter.
• A wrap of maker-community news, market applications and creative industry updates.
• Launching the new Ross Creek Gallery website and kicking off the Ballarat Craft and Design Week PD program.

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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