rom your first box of Girl Scout cookies to that $5K client you just signed, every single sale you've made had one thing in common: it wasn’t about your pitch — it was about psychology.

In this episode, Meghan breaks down the real drivers behind a “yes,” rooted in buyer behavior, loss aversion, and trust. Whether you're a seasoned entrepreneur or still nervous to pitch, this is your reminder that sales isn't about being slick — it's about aligning with how people are already wired to buy.

You’ll Learn:

• Why sales success doesn’t come from persuasion — it comes from understanding buyer psychology
• The three cognitive forces behind most sales decisions (and how to leverage them)
• How to shift your content from “here’s what it includes” to “here’s how it transforms”
• A mini audit you can run on your last 3 sales to get instant insight into what’s actually working

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

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