In this episode, Debra chats with Franceska McCaughan, founder of The Hotel Florist®, about turning your floristry skills into steady, contract-based income with hotels and other corporate clients.

Franceska shares how she went from Googling “how to be a florist” to building a subscription-style business working with hotels, long-term care facilities, retail stores and more. She explains what hotels are actually looking for in a florist, how to confidently ask for budgets, why you need contracts in place, and how to stop giving away free flowers in the hope of ‘exposure’.

If you’re running a florist shop (or dreaming of it) and want to move beyond one-off weddings and events into reliable corporate work, this one’s for you.

We chat about:

• What a hotel florist really does and how it works

• Approaching hotels and corporates without feeling salesy

• How to talk budget and stop price-shopping in its tracks

• Why contracts matter for corporate floristry and long-term accounts

• Ideas for subscription-style flowers in smaller towns (beyond hotels)

• Simple ways to track weekly/monthly orders without overcomplicating things

• Mindset shifts to start running your floristry business like a CEO

Keywords: floristry business, running a florist shop, how to make money as a florist, how to be a florist, corporate floristry, hotel florist, corporate flower contracts, subscription floristry.